LeWeb in London – Social Business Track

LeWeb London 2012 Social Business Track

(to return to The Plenary 1 main sessions click here)

June 20th – Plenary 2

The livestream of the sessions should appear here:


The programme for the day – subject to change is:

  • 09.45
Welcome Remarks
Cédric Giorgi, LeWeb + Jeremiah Owyang, Partner, Altimeter Group
The social business track’s place at LeWeb, what to expect today, and some figures behind the importance of social for companies. 
  • 09.55
Social Media Numbers
Jan Rezab, Co-Founder & CEO, Socialbakers
  • 10.10
Q & A with Madlen Nicolaus, Senior Marketing & Community Manager, Salesforce Radian6 & Cedric Giorgi, LeWeb
  • 10.25
Q & A with Mikkel Svane, Founder & CEO, Zendesk & Alexia Tsotsis, Writer, TechCrunch
  • 10.40
Q & A with Michael Chrisment, Manager, Digital & CRM EU Region/CODE Lead, Kraft Foods Europe & Jeremiah Owyang, Partner, Altimeter Group
  • 10.55
How non profits use social media ?
Roberto Kusabbi, Manager, Communities & Social Media, Multimedia, British Heart Foundation
Euan Semple, Director, Voice
Cédric Giorgi, LeWeb
  • 11.20
Creating Business Value Through Social Media: Organization and Measurement, Maria Poveromo, Director, Social Media, Adobe Systems, Inc.
  • 11.35
The power of tools
Moderator: Jeremiah Owyang, Partner, Altimeter Group
Luca Benini, Managing Director, Europe, BuddyMedia
Rebecca Quinn, Director of EU Strategy & Operations, Wildfire Interactive
  • 12.00
Q & A – A Luxury Brand on Social Media
Carla De Preval, Digital Marketing Manager, Yves Saint Laurent Designers Brand International & Cedric Giorgi, LeWeb
  • 12.15
Q & A – How American Express uses social media to drive service, engagement and commerce.
Bradley R. Minor, Vice President of Social Media Communications, American Express & Jeremiah Owyang, Partner, Altimeter Group
  • 12.30-14.30
  • 14.30
Sandy Carter, Vice President, Social Business Sales and Evangelism, IBM Corporation
  • 14.45
Q  & A with Soraya Darabi, Co-Founder, Foodspotting & Sarah Lane, Host & Producer, TWiT Network
  • 15.00
Q  & A with Fraser Kelton, COO, Getglue & Sarah Lane, Host & Producer, TWiT Network
  • 15.15
Closing Remarks