Social Media – Knowing you Knowing them

Nominet via its Knowthenet site has launched “The Social Age” campaign basically to help parents get more knowledge about what their kids may  be up to online.

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They surveyed 8-16 year olds and parents as a start point and discovered:

  • 32% of parents feel ‘very confident’ about helping their kids to stay safe online
  • 52% of 8-16 year olds admit they had ignored facebooks official age limit and other sites include WhatsApp (40%), BBM (24%), SnapChat (11%) and Ask.fm (8%)
  • At aged ten, over half (59%) of children have used a social network
  • From the average age of 11 21% of kids have posted negative comments
  • A quarter (26%) hijack another’s account and post to it without permission
  • 43% have messaged strangers starting from an average age of 12
  • At nine, children first access YouTube and will use a mobile or laptop
  • Aged 10, they start using Internet slang (e.g. “BRB”, “YOLO”) and instant messaging
  • The greatest proportion of internet activity takes place when children reach 11 years
  • A year later (aged 12), kids will first try Twitter and Whatsapp and message someone online they haven’t met in real life
  • Two-thirds (67%) of children turn to their parents when they experience difficulties online
  • 63% of parents check their child’s internet activity at least once a week
  • A fifth of parents (21%) aren’t confident they could install parental controls
  • Just under a half of parents (46%) admit to not being confident or aware of the school internet policy

So where do parents start – well Knowthenet recommend taking their quiz  (8 questions) to see how savvy you are and then reading some of their handy guides

We’ve also reproduced their rather lengthy infographic – perhaps a video would have been more social!

Basic stuff but useful all the same

We check our devices for updates at least every half hour

KANA software a leading customer service solution provider recently acquired by Verint have done some recent representative polling of UK adults to check the frequency that we  check our devices by age, gender and activity.

Unsurprisingly the younger you are, in general, the more frequent is your response apart from the 55-64 year olds who possibly haven’t got time as they prepare for retirement!

In terms of what we are checking on various devices and their frequency the dreaded email heads the list although Twitter is up there near the top well ahead of facebook.

Most frequently checked devices – all age groups
Min/secs
Email on smartphone  36.00
Twitter for replies 39.00
Phones for texts 48.00
Missed calls 49.25
PC or laptop for email 54.00
Facebook for messages 57.00
Checking voicemail  65.00
Source: Kana
Compilation: I.co.uk

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Scarily we apparently spend 14 days a year complaining or waiting to complain. KANA explain “The average UK adult spends a “fraughtnight” — or nearly two weeks — each year waiting for service, making complaints and using digital channels to direct their ire at companies that provide poor service.

The average UK consumer has used 7.4 channels of electronic communication in the past six months. Amongst 18-to-24 year olds, this figure rises to 8.4 channels. The figure is lowest in the 65+ age bracket, but even this age band uses 6.2 methods of electronic communication.”

Long live facebook

The death of facebook has been greatly exaggerated according to GWI Social which is GlobalWebIndex’s quarterly report (Q4 2013) on the latest global trends in social platform usage.

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Their Q4 2013 report has facebook at the top of virtually every Social network statistic apart from the changes in active usage between Q2 and Q4 last year where the top five are:

  1. Instagram + 23%
  2. Reddit +13%
  3. Linkedin +9%
  4. Tencent Weibo +9%
  5. Yammer +8%

Facebook fell by 3% and the biggest looser was Myspace at -12%

Their study was conducted among 170,000 social media users in 32 counties which they reckon represents 89 percent of the global Internet population.

2014 and all that …

We’ve found the corporate crystal ball, dusted it off, spent the first few days of the year peering into its fathomless interior and have come up with the following:

  1. Tablet unit shipments/sales, having drawn level with PCs in the final quarter of 2013, will on an annual basis overtake them in the year as a whole achieving around 300 million shipments including the white box variety which will flourish.
  2. Nominet will launch their .uk domain release in the summer. It will prove a remarkable success with millions of the new shorter, slicker and simpler domains being taken up by existing registrants in the first quarter of their availability.
  3. The new ICANN  gTLD’s will continue to proliferate but initial unit sales will prove to be disappointing.
  4. Internet Retail Sales will continue to grow apace reaching over 11% of all retail during the year. The Office for National Statistics will introduce an improved analysis of these sales in the second half of the year.
  5. As previously predicted Apple will launch their iWatch before mid year and their iTV (with a different name) in the fall. Apple will make a major acquisition in connection with it’s 2014 product releases.
  6. Apple’s share price will remain in the $500-$650 range in spite of a return to some revenue growth.
  7. Sky will introduce another named streaming service to compliment Sky Go and Now but it won’t be called Start!
  8. The rise & rise of Amazon will continue but Jeff Bezos will not buy another main stream media publication although his wife may release another book!
  9. StrengthsFinder 2.0 will remain in the WSJ top ten hardback bestselling books for at least 50% of the year.
  10. Twitter will gain a lot of ground particularly on the advertising front. Its share price will jut rise and rise!
  11. Native advertising will gain many converts and hence will proliferate accordingly..
  12. CES and LeWeb will both spring major surprises.
  13. UK overall rainfall will be above the 1981-2010 average of just over 1.15 metres but we will have a brilliant early summer!
  14. We will win one of the home cricket test series this summer and a new captain of one of our teams will be announced.

We will in about 360 days review our predictions and invest in an improved crystal ball if necessary for 2015.  

Top Twentythirteen Twitter Topics

Twitter released their global and UK information for 2013 earlier this week and have a pretty impressive section of their site devoted to the global  results.  and you can compare and contrast with 2012 and 2011.

On the UK front here are the top topics by category.

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Much more on the respective blogs:

We’ll leave you with Twitters video

The Living Room Reinvented – the New Home Technology Hub

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Microsoft Advertising UK have just carried out some ethnographic research amongst UK families which led to the following headline “…1 in 3 UK families use tech to communicate within the home”

Well actually a rather impressive agency (Sparkler) surveyed 1,500+ families living in London Manchester & Birmingham and got some quite interesting results particularly on the family front we thought.

Initially the predictable logistics, but bear in mind the somewhat unusual family angle:

The With

The average homes has 10 connectable devices of which 6 connect to the internet

Percentage households with these devices, laptop – 89%, feature – 60% / smart – 74% phones, hand held – 26% / static – 63% consoles, tablet – 52%, MP3 player – 39%, e-reader -31%, set top box – 40% and  connected TV – 25%),

We think Laptops probably includes PC’s and the feature phone % surprised us effectively it’s the fourth  most popular device!

Not disclosed which would have been really interesting were the multiples. We guess in an average home with 2 parents and 2.4 children over 10 years old, smartphones would head the list followed by MP3 players, consoles, e-readers and tablets. Set top boxes we would add as an outsider. We’re sure they will increase as prices reduce eg the sky Now box is only £10.99!

The Where

Percentage of “technology related experiences” (Whew!) happening in the living room – 44%, bedrooms – 24% kitchen – 16% study – 15%.

Communication flow is sort of between all the rooms, no mention of the bathroom / which is again an omission we thought!

Within

1 in 3 families use their devices to communicate inside their homes.

 The families who use texts /IM – 53% , and on connected devices families/children, texting & IM 17%/53%, Social networks – 19%/31%, and  video chats 9%/16%.

SS (second screening)

75% of families use it. 69% on tablets and smartphones, 63% on laptops. Pity no tablet smartphone split is mentioned. Demographics – Kids 80% youngter family 76% older family 73% transitional family 68%.

Good work by the Microsoft Advertising crew although  a little more disclosure would have impressed us even more!

We can’t help mentioning the rather impressive, sort of interactive 3D home page of the agency involved Sparkler.

Well worth a look – simply hover (flash required) or simply watch their logo transition!

We’ll leave you with Microsofts video.

Social Media’s Importance

Ipsos have just produced their latest global analysis on the importance of Social Media.

The findings reflect a new poll of 18,002 online respondents conducted by Ipsos OTX across 24 countries and are as shown in our header.

The overall outcome was that 18.4% thought it very important and 33.2% somewhat important. So that gets to the 42% global figure.

This corresponds with Spain who, we saw from Oxford Internet Institutes rather appealing interactive analysis, of Google’s data on removal requests by country falls into the persistent category over the period (from July 2009). when Google first started releasing its “Transparency Report” on receipts “…from government agencies and courts around the world to remove content from [Google’s] services or to review such content to determine if it should be removed for inconsistency with a product’s community policies”.

Top of that particular pile generally is Brazil with the USA and Germany typically occupying positions 2 to 4. We and India join Spain in the persistent class.

Looking back to yesterdays Digital Native (DN) measurement by country it’s interesting to note that the top 5 countries in the Ipsos poll all figure prominently in the DN stakes as follows:

  1. Turkey – DN # 12
  2. Brazil – #4
  3. Indonesia – #15
  4. China – #1
  5. India – #3

Coolest UK Brands growing but technology sector less hot in 2013

CoolBrands®   have just published their latest assessment  (2013-2014) of the Coolest UK brands.

“The UK’s CoolBrands are chosen by an Expert Council of influencers and members of the British public. Brands do not apply or pay to be considered. The entire selection process is independently administered by The Centre for Brand Analysis.”

This years results (pdf) and some selected Brands and the Expert Panel appear on their site.

Apple still retains the top spot but surely must come under pressure next year

Whilst, on our definition, there are still seven tech companies figuring in the top twenty four have slipped out of the top five and Skype has been replaced by Spotify.

On the category winners we reckon there are again six technology winners but Blackberry and Play Station drop out being replaced by Samsung and Activision Media.

In the wider scheme of things it looks as if cool brands here in the UK are growing rather rapidly as we perceive an increase in the qualifying brands by almost 25% up from 570 to around 710 this year. Maybe the cool segment of the economy is leading us out of the recession!

On a very subjective and approximate count we can see about 45 qualifying tech brands this year as against 41 last year but apparently Games & toys are no longer cool so definitionaly Angry Birds last year & presumably Grand Theft Auto this year will no longer figure.  As non gamers we couldn’t comment but if Marmite is cool then surely GFA must be as well!

The Rolex and Nike moves seem to prove that traditional media advertising still works!

CoolBrands® is a registered trademark of Superbrands (UK) Ltd

US & GB in lower quartile of worldwide Social Media “sharers”

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This is one of the current “… findings of the research led by Ipsos Open Thinking Exchange (Ipsos OTX) collected by Ipsos Global @dvisor as part of Sociologue, an ongoing publication that features conversation-starting commentary on social media trends and behavior.”

Their survey covers 24 countries and, as one would expect, drills down into significant amounts of detail including analysis by gender, age, household income, marital status, education, chief income earner, senior executive, employment status, and even business owner!

The GB US and Total sharing by content type is as follows:

So at an overview level both we here in GB & the US from our graphic are more reluctant to share than 75% of the world. We in GB are significantly less photo and recommendation happy but update our status and what/how we are doing more regularly!

A very useful analysis by Ipsos particularly, we would have thought, for some of the social media companies/advertisers.

A wealth of detail to be found on/from the Ipsos online press release.

The research was carried out between April 2 and April 16th, 2013. An international sample of 18,150 adults aged 18-64 in the US and Canada, and age 16-64 in all other countries were interviewed.

Challenging Digital Teenagers

CLICK TO take The Challenge

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Nominet are helping you to understand them through their knowthenet site where they have a Challenge  for adults/parents to test themselves!. Of the eight questions 50% are sort of, text/netspeak acronyms. So if you are not up there with your LOL’s you may be struggling!

 They also have produced a rather large infographic to help you along the way. Challenge first & then infographic – no cheating please unless you’re a teenager in which case you won’t need to!

iProspect (one of our favourite agencies) on the other hand are researching teenagers (US) habits with a view to helping companies better market to them. One pretty incredible finding they highlight is that 75% of teens send on average send 60 text messages a day!

TV still rules the roost but engagement seems to be the name of the game.

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Brands they conclude must be:

  1. Flexible & fast
  2. Current & relevant
  3. Crowdsourcing
  4. Interesting
  5. Visually creative to aid quick consumption of content

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There’s a nice little e-book (No boundaries:…) with all the facts and figures and another infographic for you to peruse at your leisure!