“Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too.”
The only, sort of definites are;
- Exclamation mark
Initially we thought they were going to crowdsource the choice which would be interesting & innovative but very dangerous!
Instead they are going through a sort of countdown with alternatives appearing every day on their home page (looks like US only – it’s certainly not on the UK home page at 11.30am!) and also on twitter (@Yahoo) Facebook & Tumblr pages with the big day revealing the new design.
We have mocked one up for them but don’t really think it will fly! A word of warning apparently Ford introduced their Edsel on September 4 1957!
We’ll leave you with Yahoo’s promotional video which may confuse you by its multiplicity! Musics good though!