In-Car InControl InXE infotainment +

Jaguar in connection with their build up to the full launch of their new XE model in 2015 today have released the third of their four “technology previews”.

It is the “All-new InControl infotainment system with 8-inch touchscreen”.

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In summary it includes;

  • Optional on screen (that’s the windscreen) displays of key info
  • Access via the touchscreen to iOS & Android apps on your smartphone
  • In-car wifi hotspot
  • Voice control
  • Remote access via your smartphone
  • Emergency call
  • Tracking

The full “reveal” of the new model is scheduled for September 8 on the Thames with contributions from Emili  Sandé, Stella McCartney and Idris Elba. You can be kept informed of events by registering here.

We’ll leave you with their quite clever video (apart from displaying a left-hand drive layout) introduced and narrated by Dr Mike Bell, Jaguar’s very own Global Connected Car Director!

 

UK & US Screen habits and 4 Myths for Marketers

GfK has done some research for Facebook on screen utilisation in the UK and the US which throws up few marked differences.

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In, almost, their words:

“Facebook commissioned international market research agency GfK to perform a study of more than 2,000 people in both the UK and the US, to explore people’s behaviour across multiple devices (including smartphones tablets and laptops or PCs) and the resulting implications for marketers.

The study of over 4,000 online adults across the UK and US found that people feel a different connection to each device, and that each plays a distinct role as people switch between devices during their daily routine”

The only significant difference seem to be that:

  • We share our tablets a bit more with others and
  • More of us use three devices in a day

The main reason for switching from one device to another during  a session/activity is to get a larger screen they reckon.

We’ll let you use your largest screen to accommodate their infographic!

Now those four myths. They come from the CEO of Chartbeat  Tony Haile in a Time article and are:

  1. We read what we’ve clicked on (apparently 55% of us spend less than 15 seconds on a page!)
  2. The more we share the more we read (On content visited among articles they tracked with social activity, there were only one tweet and eight Facebook likes for every 100 visitors.)
  3. Native advertising is the saviour of publishing (On a typical article two-thirds of people exhibit more than 15 seconds of engagement, on native ad content that plummets to around one-third.)
  4. Banner ads don’t work (66% of attention on a normal media page is spent below the fold.)

We certainly go with the length of time on a page scenario – we tend to ignore anything below 30 seconds! Which accounts for a little over 60% of our pages visited in the last year!

Are we going screening mad?

The BMJ, yesterday we think, published some research by Dr Aric Sigman, “…. a Chartered Biologist, Fellow of the Society of Biology, Chartered Psychologist, Associate Fellow of the British Psychological Society, a recipient of the Chartered Scientist award from the Science Council and a Fellow of the Royal Society of Medicine” per his website  . It’s entitled  “Time for a View on Screen Time” and can be purchased on a one off basis £24 $US30 or by subscription.

It’s got quite a lot of press along the lines of “Cut Childrens Screen Time” .  In the available extract Dr Sigman writes “….  By the age of 18 years, the average European child will have spent 3 years of 24 h days watching screen media; at this rate, by the age of 80 years, they will have spent 17.6 years4  glued to media screens”.

Here’s a requote from the PA article “Dr Sigman – who is also a child health expert – has made a raft of suggestions for children’s screen consumption including delaying the age children start using screens to at least three. Children aged between three and seven should be limited to half-an-hour to an hour of screen time each day, he said.” Sort of reminds us of the introduction of the printing press, and the millions of deaths caused by the automobile!

Apparently LeapFrog (the children’s tablet maker) carried out some research  earlier this year which we’re trying to get hold of & will update you with their conclusions if relevant.

Click to enlarge

Elsewhere at the beginning of the month in connection with the release of the latest series of Modern Family 20th Century Fox Home Entertainment got an infographic together of how we “Brits” spend our time. Based on their survey of 2,000 people on average we have per household 2 TV’s and 3 off both mobiles and PC’s laptops tablets. (Netmums have done a convenient listing of all our activities and devices etc etc).

So per household we have 8 screens in use and we visit one other one on a regular (monthly) basis.

This got us thinking about the total number of screens we come into contact with and we have come up with a provisional list of 19 which we shall amend from time to time. We also may limit them by definition or obsolescence! “Capable of portraying moving images/videos” might be a working definition. Screen (touch) are the, outside home, screens increasingly appearing on our travels to eg our Supermarkets, GP, Train & Underground Stations etc etc.

Screens
Camera
Camera (video)
Cinema
Desktop
Digital photo frame
DVD player (portable)
eReader
Games console (hand held)
Hoardings (digital advertising)
Laptop
MP3 player (smart)
Screen (atm)
Screen (car)
Screen (event)
Screen (touch)
Smartphone
Tablet
Tablet (childs)
Television

.

If some people think we may have some problems now then the future could be …. ahem interesting in our view!  We shall see & touch!!