CoolBrands® published their latest assessment (2014-2015) of the Coolest UK brands earlier this week.
“The UK’s CoolBrands are chosen by an Expert Council of influencers and members of the British public. Brands do not apply or pay to be considered. The entire selection process is independently administered by The Centre for Brand Analysis.”
The results (pdf) and the selection criteria and some selected Brands and the Expert Panel details appear on their site.
Many of the of the previous incumbents have fallen out of the top 20 including Twitter, BBC’s iPlayer (shame), and Spotify and as far as we can see Amazon has disappeared altogether!
In the top twenty, Techs have dropped by one to a mere 6 this year but continue to have 4 in the top ten with netflix replacing twitter.
Apple continues its dominance retaining the #1 spot but what of 2015 – we shall see!.
The overall Tech content has increased somewhat in that, on our wide definition, it looks as if just under 8% this year (47) of those considered come from this sector whereas previously it was nearer 6.5%.
The overall numbers have contracted from we reckon 712 last year to 610 currently.
Of the dozen or so new Tech entrants this year the ones which caught our eye (with CoolBrands categories) included:
- Airbnb (Travel – General)
- Go Pro (Technology – General)
- Mr & Mrs Smith (Travel – General)
- Rockett St George (Home – Decoration & Furniture)
The last two we are pleased to report are home grown, so as to speak.
We’ll leave you with (a) peak behind the scenes at Rockett St George’s …… and (b) an explanation from Mr & Mrs Smith!