Whilst it can be bought for $99 now in the US unfortunately UK availability is yet to be confirmed and, based on their previous hardware releases (particularly kindle Fire tablets), it may be a while coming.
As ever it does have a virtually unique facility, “voice search” which, if their video is anything to go by, is their USP. As Jeff Bezos says “The old way of searching with a TV remote—scrolling and clicking one letter at a time on an alphabet grid—is painful. With Fire TV you simply speak the title, actor, or genre into the remote and you’re done.”
There is also a game controller available (at an extra $39.99) which could well open up the games market for them although “the controller” has had few, if any, positive reviews from gamers!
The box itself is small 4.5 inches square and 0.7in deep.
Aimed at both Google’s Chromecast and other set top boxes from the likes of Apple & Roku it is a welcome addition over there! We look forward to a UK introduction hopefully later this year
Here’s amazons impressive promotional video. We also like the popcorn!
Disclosure: We have marketing affiliate arrangements with Amazon