Think Like A Freak

QUOTE: Think Like a Freak, the latest iteration of the franchise, belongs to a category much older than the one its authors pioneered: it is a self-help manual. There are some good ideas here, expressed with panache. Executives should test new ways of doing business even when this means breaking with established routines. Politicians should not allow moral convictions to blind them to inconvenient facts. All of us should stop doing things we only pretend to enjoy. And when bad decisions make us miserable, we should be ready to quit.” Financial Times

CUSTOMER/READER REVIEWS: (61), (10) (#’s are at date of original publication ie June 1)

WEBSITE: Stephen J Dubner

THE AUTHORS – Steven D Levitt, Stephen J Dubner & Freakonomics: