Happy Cyber Monday & Some Spendfest Perspectives

Well it’s here!

Estimates around the £650 million mark for UK online sales today come from Experian but we are somewhat sceptical. Apparently Black Friday may have reached £600 million.

Amazon have released some item sales figures which show an increase of 37.5% year-on-year on Black Friday (even their UK press release comes from Luxembourg!). Their best sellers “…have included the Kindle Fire HDX 7” range with £100 off selected models, as well as the Dolce Gusto Mini Me Coffee Capsule Machine, Toy Story Ultimate Action Buzz Lightyear, diamond jewellery and men’s watches.”

IBM have published their Thanksgiving & Black Friday report (pdf) about what happened over there.

One difference between the UK & the US is the increase between Black Friday and Cyber Monday. Using comScores figures over the last nine years through 2013 shows an average increase of Monday vs Friday of just under 50% whereas using Amazon UK’s unit figures only shows a marginal difference of some 2.5% last year. The 2 days though both here & over there we think are the most popular online shopping days in the year although Experian thinks that Manic Monday (Decmber 8 ) over here may be the most hectic day of all!


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