The media event yesterday as anticipated produced updates for iPads (iPad air 2 & iPad mini 3) the iMac with a new 27” 5k retina display together with a quicker and cheaper Mac mini. There were also quite a few words about the iPhone 6 an d Apple Pay (commencing Monday 20th October).
Mr Cook was, to us, a little more humorous than usual and this was also attempted by some of his colleagues. You can review his and the product intros with their video of the event. Its about 80 minutes in total, but if after Mr Cook’s intro if you fast forward to about 35 minutes that’s when the new iPads start appearing (all with touch id incidentally).
Having mentioned the rather larger September event apparently it cost around $1 million which to us is not a huge amount in the context of their sales and marketing activities.
Continuing on the humorous note when Craig Federighi was talking about the programming language Swift he said that it’s new enterprise partner was both impressed by & also using it widely. We were very amused by appleinsider’s live commentator when he blogged “iBM excited about Swift”. Nice touch we thought!
Next week on Monday October 20 you can tune in at 2pm PT to catch the audio of the live conference call to discuss their FY 2014 Q4 results which will have been released about 30 minutes earlier.
We do like Apple‘s skinny product line picture & hope they don’t mind us using it. 10/10 for whoever or the agency which came up with the idea!