Initially an apology. When we redrew the Apple Menu yesterday to cater for the Watch we sort of followed the chronology whereas we see that Apple have reordered their menu on the product front to be:
Interesting discussion point for all avid Apple watchers!
Wheras the overall design / look, very much at a macro level, of the iPod, iPhone, & iPad products have not changed hugely from the original we think that the Apple Watch will be more akin to the dramatic changes in the Mac’s design history!
The Watch will become, we think, much thinner with a curved screen and a central digital crown. A single size for all we also think may occur in the future together with a vastly improved selection of bands.
Some think that the naming of the Watch without the “i” (which of course caused much disappointment here) is a move away from the technical connotation towards a more personal or fashion approach.
As mentioned the invited audience included representatives from the fashion world including Marie Claire but, whilst we may have missed it, we can’t see any coverage yet of the event nor any twitter comments – likely they are concentrating on the NY Fashion Week which ends tomorrow!
The hands on videos we’ve looked at are we think very much of a techy nature (see below) and whilst exceptionally well produced the Jony Ive 10 minute version again we thought has a mainly technical & features approach.
Time will tell!