99’s for Apple & Amazon

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Today is Apple’s day for their “special event” with the anticipated announcement of the iPhone6 and (increasingly likely) the iWearable which may or may not be called the iWatch.

Rumours of course abound and the somewhat unlikely combination of U2 and the Mayo Clinic are amongst the latest. Also we hear that many glitterati from the fashonista sector are expected. We wonder if Burberry may feature at the behest of Angela Ahrendts, their ex CEO, who is now Apple’s  Senior VP of  Retail & Online Stores.

You can watch the event live, running Safari on iOS or Mac, or on your Apple TV and “… follow every moment.”

Numerous live bloggers will be in attendance and Apple watchers such as:

will guide you through it all with their informed commentary.

In accordance with tradition the Apple Store is now closed and you can read “We’ll be back” in 19 different languages. Hungarian is our favourite as they can say it in one word “Visszatérünk”

We shall wait then watch from 6pm BST/10am PDTand likely report back (briefly) later tonight after it’s all over (around 9-10pm BST we guess).

Amazon in an attempt to make their FirePhones move off the shelves have cut the US starter price to 99cents.

The firePhone has also been launched over here  and can be pre ordered from O2  starting at an even lower cost of £nil on a monthly £33 2 year contract with availability indicated as Tuesday September 30. As in the US you also get (until December 31) a free year of Prime membership which normally costs £79.

Announced for the UK last week was the Amazon Fire TV also at £79. Availability is Tuesday October 14.

Disclosure: We have marketing affiliate arrangements with Amazon

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