D40 Tech Venture uses F6S

Diageo are using F6S  (that’s the network for Founders {The F6S name comes from shortening the six letters between F and S to F6S}) as the portal for its new start up accelerator – Diageo Technology Ventures.

In Diageo’s  words this is:

“a new global innovation programme … to rapidly develop and pilot technology solutions in response to a series of focussed business briefs. Successful applicants will work with some of Diageo’s leading talent to develop their solution and a US$100,000 fund will be committed by Diageo to support each pilot project.”

The first 2 briefs are:

  • Responsible Drinking – We are passionate about the role our brands play in celebrating life the world over, and the value created through their continued enjoyment. Our commitment to this is matched by our commitment to tackling irresponsible drinking – doing so is good for our business and our consumers. Our long standing efforts focus in particular on addressing excessive drinking and drink driving. We want to work with companies offering technologies and platforms that can be used to help consumers to drink responsibly, in ways that do not intrude on the social flow of life. We want solutions that tap into existing digital behaviours or utilise platforms that are in wide use. We’re particularly interested in simple and effective tools for young adults above the legal drinking age, both in developed and emerging markets.
  • Combatting theft  - Theft affects brands and retailers in all sectors, with millions lost in sales for US retailers. The problem includes shoplifting, employee theft and organized crime in the supply chain. We want to support our key stakeholders in the industry to counter these problems and are looking for new technologies and digital partners that can help us with this mission.

They “…are looking for applicants from innovative digital and technology companies of all shapes and sizes, from new start-ups to established technology businesses. Successful companies are likely to have already proven their technology and will be looking to deploy it at scale”.

Apply via F6S’s portal

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