Google UK have launched a collection of business aids for UK companies aimed at encouraging them to address overseas eCommerce markets
With research by O C & C they reckon the UK overseas eCommerce export market for content, leisure, travel and retail will grow from £13 billion in 2013 to £45 billion by 2020. We reckon that’s a healthy compound annual growth rate approaching 20% pa.
They provide many examples of this growing opportunity. and note the almost geographic anonymity of global companies quoting a figure of 96% of people not knowing that Booking.com was based in the Netherlands and 90% of that figure not caring where they were based!
They also provide 10 country export maps giving an economic overview and a (somewhat complex) seasonality calendar with country holidays and much more besides!
The countries are:
We’ll leave you with some glimpses of “The future is now” from their Think event earlier this year.