Mapping the connected world for the UK

Google UK have launched a collection of business aids  for UK companies aimed at encouraging them to address overseas eCommerce markets

With research by O C & C they reckon the UK overseas eCommerce export market for content, leisure, travel and retail will grow from £13 billion in 2013 to £45 billion by 2020. We reckon that’s a healthy compound annual growth rate approaching 20% pa.

They provide many examples of this growing opportunity.  and note the almost geographic anonymity of global companies quoting a figure of 96% of  people not knowing that Booking.com was based in the Netherlands and 90% of that figure not caring where they were based!

They also provide 10 country export maps giving an economic overview and a (somewhat complex) seasonality calendar with country holidays and much more besides!

The countries are:

  • Austria
  • France
  • Germany
  • Italy
  • Netherlands
  • Spain
  • Sweden
  • Switzerland
  • USA
  • Canada

We’ll leave you with some glimpses of “The future is now” from their Think event earlier this year.

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