Online shopping’s score

The first online sale (secure variety) was made 20 years ago today on (unsurprisingly) August 11 1994 and (again unsurprisingly) took place in the USA, but more surprisingly to us, was that the purchase  was of  the $12.48 CD Ten Summoner’s Tales by our very own Sting!

Here are:

Incidentally the album/CD now costs £4.96 over here (Amazon) which at current fx rates is about $8.33 and we’ re sure it can be added to your collection for much less elsewhere!

Shop Direct have carried out some research in the UK to celebrate this anniversary. The sort of, overview of the outcome is that 95% of us shop online now with 25% of us doing so at least once a week. We started off buying books online, way back when, and still do so but our most recent purchase is likely to be fashion.

Shop Direct’s research by Opinion Matters analyses the results by gender, age region and city, the latter of which we found particularly interesting and which we may may return to in more detail at a later date. In the meantime  here’s an analysis of the 25% who shop at least once a week online by city which we’ve compiled and added country info. Scotland scores but Northern Ireland doesn’t!

We’ll leave you with Shop Directs celebratory video of the last online shopping score which includes an insight into their “… new in-house user experience (UX) laboratory at its head office in Liverpool as a way to get closer to and interact with customers using their websites”. Shop Direct  includes Very.co.uk, Littlewoods.com and isme.com.

Research methodology

The research was carried out by Opinion Matters between 29/07/2014 and 01/08/2014 with a sample of 1,163 UK adults who shop online. All research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines.

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