Smartphones – back to basics and keep them simple

That’s the message arrived at following a recent survey by uSwitch in the UK.

The full responses were:

As far as the features of a new purchase are concerned again the message is simplicity itself with the top 3 being of a very basic nature with only the new normal of finger print scanning security coming in at number 5.


Survey / methodology: Survey conducted online via the Consumer Opinion Panel in July 2014 among 1,605 mobile customers on pay-monthly contracts.

There are 50.1million UK adults (ONS) and according to our survey 86.6% have smartphones = 43,386,600. 13.4% of survey respondents don’t own smartphones.

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