That’s the message arrived at following a recent survey by uSwitch in the UK.
As far as the features of a new purchase are concerned again the message is simplicity itself with the top 3 being of a very basic nature with only the new normal of finger print scanning security coming in at number 5.
Survey / methodology: Survey conducted online via the uSwitch.com Consumer Opinion Panel in July 2014 among 1,605 mobile customers on pay-monthly contracts.
There are 50.1million UK adults (ONS) and according to our survey 86.6% have smartphones = 43,386,600. 13.4% of survey respondents don’t own smartphones.