The report is based on a quantitative Index which scores the countries (excluding the EU as a separate entity) across five categories:
- Investment climate
- Internet environment
- International trading
- Environment, regulatory and legal framework
- The environment for e-payments.”
It is produced by the Economist’s Intelligence Unit and was commissioned by ebay inc.
There are 19 in the G20 ‘cos the EU is the 20th member and wisely, we thought, are therefore not reported on separately by the Intellignce Unit particularly as it would involve gathering data on over an additional 20 counties!
Here are the 5 category scores.
Our simplistic analysis concludes that the UK could improve and get into the top 3 if it did not loose out so much in the Investment climate where it has only 2/3 of the overall winners score.
The general comments on this category are “The investment climate category in the G20 e-Trade readiness Index measures macroeconomic and political stability as well as demographic factors, such as population, median age and education, that affect the risks and returns associated with investment in a country. To emphasise the role of technology and SMEs, the extent of ICT investment and access to financing for entrepreneurs are also included. Countries that score well in this category are characterised by high levels of technology investment, a large, young and growing middle class and openness to entrepreneurial ventures.”
We’re surprised that the UK scores so badly and is even below Brazil and only just above Saudi Arabia.
Much more of course in the Economist’s report