A Third of Most Valuable Global Brands are Techs

BrandZ part of the WPP group  have just published their consistently excellent  Top 100 Most Valuable Global Brands 2014” which is  commissioned by them and conducted by Millward Brown Optimor.

All you need and more is available from the BrandZ 100 site!

Now on to the results (our Technology categorisation is, as ever, our broad definition which adds 13 brands to the BrandZ category – mainly from their Telecoms and online only retailers sectors):

  • The top 4 overall most valuable brands are from the technology sector
  • 6 of the overall top 10 are from the technology sector
  • 11of the overall top 20 are from this tech sector
  • 32 of the 100 are from this tech sector
  • Of the Top 20 risers (the greatest value increases over 2013)  a staggering 9 are techs (Tencent + 97%,  Movistar +56%, Facebook +68%, BT +61%, Baidu +46%, Yahoo +44%, Amazon +41%,  Google +40%  and Siemens +36%.)
  • 3 of the 7 newcomers to the top 100 are techs Twitter at #71 {the highest new entrant) Linkedin at #78 and PayPal at #97

Click to enlarge

Nick Cooper, managing director of Millward Brown Optimor commented “Google has been hugely innovative in the last year with Google Glass, investments in artificial intelligence and a multitude of partnerships that see its Android operating system becoming embedded in other goods such as cars,”

Last year we thought Google might make #1 which has happened but our hoped for top 5 for Amazon just d out on a top 5 position.

Next year we reckon Google will stay there Apple & IBM could both move down the charts allowing some uplift for Amazon. Tencent will also likely make further huge strides.

We’ll leave you with their Top 100 countdown video.

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