Streaming’s on fire

Amazon yesterday announced the launch of their set top TV box amazon fire TV.

Whilst it can be bought for $99 now in the US unfortunately UK availability is yet to be confirmed and, based on their previous hardware releases (particularly kindle Fire tablets), it may be a while coming.

As ever it does have a virtually unique facility, “voice search” which, if their video is anything to go by, is their USP. As Jeff Bezos says “The old way of searching with a TV remote—scrolling and clicking one letter at a time on an alphabet grid—is painful. With Fire TV you simply speak the title, actor, or genre into the remote and you’re done.”

There is also a game controller available (at an extra $39.99) which could well open up the games market for them although “the controller” has had few, if any, positive reviews from gamers!

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The box itself is small 4.5 inches square and 0.7in deep.

Click to enlarge

Aimed at both Google’s Chromecast and other set top boxes from the likes of Apple & Roku it is a welcome addition over there! We look forward to a UK introduction hopefully later this year

Here’s amazons impressive promotional video. We also like the popcorn!

Disclosure: We have marketing affiliate arrangements with Amazon

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