Brits online 2014

IPATouchPoints5  have just published data from their latest survey concerning the UK consumer technology environment.

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They discover that nearly half of us own smartphones and a quarter tablets which moves up to nearly 40% availability on a household basis.

On average we now spend 2 ½  hours a week online a week v’s 2 hours in 2012. In terms of devices, desktops/laptops still take up the majority of this time (54%) followed by smartphones (32%) and tablets (11%).

The activities we undertake online are led by emailing (80% of all adults do this weekly), browsing and looking for services and products (70%) with social networking on the increase (54%).

97% of us still watch television on a television set each week with 13% watching on our desktop/laptop, 8% on a connected TV (presumably both  smart and via set top boxes and other streaming devices), 5% on a tablet and 4% on a smartphone.

On the reading front 54% of us still read print versions of newspapers and magazines with 8% reading on our desktop/laptop, 6% on a smartphone and  4% on our tablets.

As regards to listening to the radio 75%  listen to the radio on a radio or TV set each week with 9% listening on desktops/laptops 9% listen on a smartphone and 4% listen on a tablet.

On the shopping front 90% of us still visit and shop in the high street every week with 5% via a PC and 2% each using smartphones and tablets.

“The survey, conducted by Ipsos MediaCT, questioned 5,100 adults aged 15+ through a substantial self-completion questionnaire and an e.diary that collected data every half hour for a week on how they were spending their time, their opinions, and the role of media in their lives.”

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