Phlok to save the High Street

A new, to us, basically “shop  local” orientated online retail digital loyalty scheme together with a social media networking strategy called phlok  is already helping around 40 geographic clusters of largely independent retailers in England and Northern Ireland.

The scheme is yet again principally QR code based and your loyalty points are gathered, of course, courtesy of  a smartphone app and can be spent/used at participating retailers.

Yorkshire towns of Boroughbridge and Ilkley are the latest to get involved and apparently Wetherby is next!

We see that Boroughbridge have set up their own LoveBoroughbridge website in support of local business  together with associated social media accounts on twitter  and facebook


The retailers such as Attic Womenswear in Ilkley run by Sarah Lyle also participate heavily on the social media front with twitter  facebook instagram  and Pinterest   promoting her business.

We think this almost, community approach, with active social media activity could well be the future and every little loyalty bonus helps!

We’ll leave you with Sky News’s video with a couple of mini glitches along the way!


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