Canalys see the “smart” sector of the wearable bands market growing as follows:
- 2013 actual 1.8 million
- 2014 forecast 8 million
- 2015 forecast 23 million
- 2017 forecast 45 million
The smart sector is where currently Samsung lead the way with their Galaxy Gear achieving 54.2% (that’s about 870k units) in the second half of 2013. Sony & Pebble are quite a way behind with 18.6% (300k units ish) and 16.2% (260k units ish).
The total market Canalys predict as being about 17 million this year.
Fitness bands dominate their basic segment with Fitbit leading the way.
Apple are likely to enter the fray this year with their iWatch and “Canalys expects Android to enter the smart band market soon in a meaningful way.” indicates their analyst Daniel Matte.
Next/Market Insights predicted in the second half of last year a total smartwatch market of over 300 million by 2019.
We think that they are nearer the mark and that the likely growth of the market will be phenomenal.
Apple iDevices (that’s iPods iPhones and iPads) have all sold over 50 million devices in a calendar year with the iPhone reaching over 150 million in 2013. The iPad in its 3rd calendar year sold over 25 million and last year was up at over 74 million.
So if Apple are serious, as we’re sure they are, and Google/android continue to challenge them we think the 100 million level could be reached in the next 2 -3 years.
We shall wait and watch!