comScore last week made generally available (following registration) their white paper on the five things that every marketer should know about the generation born in 1980 and onwards which they define as the currently 18-34 year olds.
Without giving the whole game away by revealing their full research findings (from their US surveys in late 2013) millennials:
- Spend a higher proportion of their time online
- Have greater ownership of smartphones
- In general are greater users of many (but not all) of the social media networks
- Have differing TV viewing habits
- Consume more digital ads
This of course is in comparison with older age groups.
Much more in depth analysis and suggestions in their report which comes highly recommended.