Amazon sold 10 million Kindle Fire tablets again last year

IDC yesterday released their worldwide tablet shipment estimates for the last quarter of 2013.

At 76.9 million they are pretty close to the pre-Apple estimates of Digitimes which we commented on last week and confirm the growth slowdown

Whilst only a total annual figures for the year of 217.1 million and 144.2 million for 2012 are mentioned our favourite chartists provide some interesting figures to assist us on the vendor front.

  • Apple is definitive at 74.2 million being about 34% in market share terms with an increase this quarter.
  • Samsung we estimate is around 41 million that’s 19% market share and shows a drop this quarter
  • Asus (including Google‘s Nexus) we estimate is around 12 million that’s 5.5% market share
  • Amazon comes in at just under 10 million which is virtually the same as last year and is 5% market share. Their remarkable profile, of circa 1 million sales every quarter apart from the holiday season when it jumps to 6 million, continues.

We’ll leave you with the iChart

 

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