A late 2013 study conducted on China’s consumers by AVANTI, TrendForce‘s research division shows that Apple appears to be catching Samsung on a purchase intentions basis having trailed them during the whole of 2013.
One of China’s leading domestic companies Xiaomi also looks to be making some ground on the two leaders.
Apple’s China Mobile deal was finally signed at the end of 2013 after this study was carried out. The iPhone 5s and iPhone 5c are now available to China Mobile’s 767.2 million customers for the first time with reported preorders of over 1 million it looks as Apple could overtake Samsung during the year.
Apple’s results due Monday won’t benefit from the China Mobile partnership but should increasingly impact their results later in the year.
We shall see!
AVANTI’s China consumer market survey was conducted in various different Chinese regions from November 27 to December 2, 2013; A sample of 3000 Chinese consumers were studied at a confidence interval of 95% and a margin of error of +/-1.8%.