uSwitch have just released some rather interesting research following an online survey about UK children’s tablet and smartphone usage.
There are inevitably quite a few extrapolations involved, as they explain (and which we have repeated below) but even so, and also allowing for some possible online bias, the figures are still pretty staggering.
Basically our UK kids, that’s the under 16 year olds, start using tablets and smartphones from an exceptionally young age:
- 11% of 2 year olds or younger
- 18% of 2-3 year olds
- So that’s 29% of 3 year olds or younger (which is circa 3.8 million)
Parents in terms of when kids got their own tablet said 26.7% got them when they were under 8 years old that’s circa 3.5 million.
On the usage front;
- 16.3% of parents reckoned their kids were addicted to their gadgets
- 26.3% of them said their kids were “very reliant on their gadgets and would feel lost without them”
- So that’s 43% just under half who are at least very reliant on their gadgets
- 71.1% of parents said they limited the number of hours their children used technology
uSwitch research info:
Research carried out online amongst 1,740 UK adults in December 2013.
- According to ONS 2012 Family Size data there were 7.7 million families with dependent children in the UK in 2012, and families had an average of 1.7 children each. 7.7 million x 1.7 = 13,090,000. uSwitch asked parents with kids under 16 when they first got their own tablet. 26.7% said under 8 years old. *26.7% of 13,090,000 kids is 3,495,030
- Those with kids under 16 were asked ‘At what age did your child(ren) first learn use a tablet or smartphone?’ – 10.7% were under 2 years, 17.8% were 2-3 years. Therefore, 29% were 3 years old or younger. 29% of 13,090,000 kids is 3,796,099.
- 35% of our respondents have kids under 16 – 35% of 44.9 million UK adults (according to ONS figures) is 15,714,999. 68% of 15.7m is 10.6m. 10.6m x 225.20 = £2,406,532,014. Of those who have children under 16, when asked “How much have you already spent this year/ plan to spend at Christmas on gadgets for your children in total?” the average amount parents plan to spend was £242.85. Based on 35% of respondents having kids under 16 – 35% of 44.9 million UK adults is 15,714,999. 84% of 15.7m is 13.2m. 13.2m x 242.85 = £3,205,765,467. And £2,406,532,014 + £3,205,765,467 = £5,612,297,481
- Those with kids under 16 were asked ‘Thinking about your children’s relationship with gadgets, which of the following statements do you most agree with? 16.3% said ‘they’re addicted to their gadgets’, 26.3% said ‘they’re very reliant on their gadgets and would feel lost without them’
- Those with kids under 16 were asked ‘Have your children ever run up a bill from using paid-for tablet or smartphone apps?’ – 87.7% said no, 12.3% said yes
- Those with kids under 16 were asked ‘Thinking about how much you spend on gadgets for your children, which of the following statements do you most agree with?’ 11.2% said ‘I spend too much money on gadgets for my children, and will spend just as much next year’, 14.2% said ‘I spend too much money on gadgets for my children, but will try and cut back next year’,
- Those with kids under 16 were asked ‘which of the following gadgets do your children own or will you be buying them for Christmas?’ 90.9% said games console
- Those with kids under 16 were asked ‘ Do you limit how many hours your child(ren) spend using technology? 71.1% said yes, 28.9% said no.