comScore, undoubtedly in our view the “… global leader in digital measurement and analytics” with regards to this time of the year has come up with an estimate of what this years spendfest might involve. Everything, or nearly everything looks as if it’s increasing by 14%! The notable exception being Mobile (tablets and smartphones) which looks to be leading the field with a remarkable increase of 34%. They also reckon it will reach 13% of the total online spend
We wondered if anyone will come up with a mobile spend on mobiles!
We shall see!