The UK gets a New Digital Currency

Amazon today announced the availability of their Amazon coins as a payment option in the UK and Christmas came early for all Kindle owners who received 400 coins which at today’s exchange rate amounts to £4. This will be arriving directly into their account.

The coins can be used for the purchase of apps, games and a broad range of in-app items on the Appstore and on Kindle Fire.

You can get discounts for buying them in bulk & the US levels which we would expect to be repeated over here are on coins:


  •    500 4%
  •  1,000 5%
  •  2,500 8%
  •  5,000 and up 10%

They’ve been around a while in the US and, in our view, are a welcome addition to the UK market.

Disclosure: We have marketing affiliate arrangements with Amazon

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