80% of the Global Top Ten Innovators are Techs

Booze&co. on Tuesday published their 2013 Global Innovation 1000 Study with the subheader/byline : Navigating the Digital Future. We think it could equally have used the present tense as (again using our broad definition) the top 5 and 8 out of the top ten qualify. (The logo you may not recognise is Tesla Motors)

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One, to us striking, increase is yet again the rise & rise of Amazon. It’s on an even steeper ascendancy than Samsung!

As far as we understand it Biooz&co. get together the highest R & D spend for 1,000 global quoted companies using published information through June of this year. They then survey 400 industrialists to quantify the ranking of the innovators.

Simply in R& D spend amongst the top 5 innovators they reckon their spend, its overall ranking and % spend of revenue is:


  • Apple $3.4bn / (42) / 2.2%
  • Google $6.8bn /  (12) / 13.5%
  • Samsung $12.4 / (2)  / 5.8%
  • Amazon $4.6bn / (30)  / 7.5%
  • 3M $1.6bn / (85) / 5.5%

Looking at it another way the top 1,000 they record as spending a total of $638bn so Samsung managed nearly 2% of this and Google just over1%. That’s a lot!

Using their definition Software & Internet companies had the highest increase in R& D spending this year increasing by 22.1%. This would include Google, Amazon, Microsoft, IBM and Facebook. Computing  & Electronics which includes Apple and Samsung grew a mere 2.%. They classify 3M in Industrials which had a 5.4% increase in the year.

Booz&co. highlight the use of digital enablers within R & D spend and have a rather clever interactive tool you can play with  which shows many of their features.

Their words say:

“Overall, companies spend an average of 8.1% of their R&D budget on digital enablers; the Software & Internet, Aerospace & Defense, and Health industries spend the highest proportions

These tools fall into two categories: “Productivity Enablers“ and “Market and Customer Insight Enablers”

  • Productivity Enablers are commonly used, must-have enablers to establish baseline productivity
  • Market and Customer Insight Enablers are emerging enablers focused on understanding market and customer needs”

We’ll leave you with their Digital Enablers video, which includes we thought some rather impressive graphics.

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