Social Media’s Importance

Ipsos have just produced their latest global analysis on the importance of Social Media.

The findings reflect a new poll of 18,002 online respondents conducted by Ipsos OTX across 24 countries and are as shown in our header.

The overall outcome was that 18.4% thought it very important and 33.2% somewhat important. So that gets to the 42% global figure.

This corresponds with Spain who, we saw from Oxford Internet Institutes rather appealing interactive analysis, of Google’s data on removal requests by country falls into the persistent category over the period (from July 2009). when Google first started releasing its “Transparency Report” on receipts “…from government agencies and courts around the world to remove content from [Google’s] services or to review such content to determine if it should be removed for inconsistency with a product’s community policies”.

Top of that particular pile generally is Brazil with the USA and Germany typically occupying positions 2 to 4. We and India join Spain in the persistent class.

Looking back to yesterdays Digital Native (DN) measurement by country it’s interesting to note that the top 5 countries in the Ipsos poll all figure prominently in the DN stakes as follows:

  1. Turkey – DN # 12
  2. Brazil – #4
  3. Indonesia – #15
  4. China – #1
  5. India – #3

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