LFW SS14 Goes Digital

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London Fashion Week Spring/Summer 2014 gets underway today (through Tuesday September 17) which allegedly adds something like £100 million to the British economy.

We’re generally impressed with their comprehensive site and in particular the Digital content of the event.

The Digital Schedule

“The Digital Schedule features the definitive selection of the best AW13 and SS14 fashion films alongside digital presentations showcased in the Canon Cinema & Presentation Space as well as venues off-site. Each season, the Fash/On Film panel curate a dedicated film programme which is screened in the Canon Cinema & Presentation Space throughout London Fashion Week. The films are screened between live streams of catwalk shows taking place in the BFC Courtyard Show Space. Members of the Fash/On Film panel also host Q&A sessions at screenings with directors, filmmakers and designers.

 The Canon Cinema & Presentation Space is London Fashion Week’s digital showcasing space and has been equipped with the latest in Canon XEED projection equipment.”

The Blogger Hub

“The Blogger Hub is a one-stop online destination home to all the resources you need to cover British Fashion Council events. The Hub provides access to the BFC’s dedicated media portal, with daily highlights, catwalk videos and exclusive image content, as well as the latest press releases and facts and figures. The Hub will also be the place to find information on fashion events throughout the year.”

Over on eBay one of the 58 participating designers, Holly Fulton  is offering “ … a special capsule collection.  The exclusive edit will give consumers the chance to own seven premium pieces from her Autumn / Winter 2013 collection, inspired by 70s art school rockers and seductive muses.” It “includes four limited edition items exclusively available on eBay”

“I’m a huge eBay fan so it was a great opportunity to be asked to pair with them for London Fashion Week. I’m excited to see how our pieces are received in an online platform and it’s fantastic to have the chance to connect with such a broad and diverse consumer base. All the pieces incorporate our signature graphics and encapsulate the spirit of the AW season”, comments Holly Fulton.

Online promotion and retailing does seem to be taken appropriately seriously within the UK fashion sector.

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