Any colour you like as long as it’s purple

Yahoo are in 30 days time (actually on September 4 [5 over here cos it's 9pm PST which is 5am BST] going to reveal their new logo.

“Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too.”

The only, sort of definites are;

  • Purple
  • Exclamation mark
  • Yodel!

Initially we thought they were going to crowdsource the choice which would be interesting & innovative but very dangerous!

Instead they are going through a sort of countdown with alternatives appearing every day on their home page (looks like US only  – it’s certainly not on the UK home page at 11.30am!) and also on twitter (@YahooFacebook & Tumblr  pages with the big day revealing the new design.

We have mocked one up for them but don’t really think it will fly! A word of warning apparently Ford introduced their Edsel on September 4 1957!

We’ll leave you with Yahoo’s promotional video which may confuse you by its multiplicity! Musics good though!

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