Smartphones outsell tablets by 5:1

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IDC released yesterday their quarter 2 preliminary estimates of worldwide tablet shipment and reckon they came in at 45.1 million. This is both down on quarter 1 by some 8% and is the first time the market as a whole has encountered two consecutive quarterly drops. 

BUT and it is a hugely impressive BUT the year to date increase we calculate to be some 94% which if it continued for the remainder of the year would imply annual shipments of around 250 million which we think is achievable as there are bound to be a plethora of new product announcements ahead of the 4th quarter.

The Nexus 7 has already had an upgrade and certainly a new mini iPad is widely rumoured and once Mr Bezos has got over acquiring The Washington Post we would fully expect him to reconcentrate on his main job and update the Kindle tablet range before the annual spendfest season. According to AllThingsD Kindles were in 6th place per IDC so that’s likely around the 1 million units mark.

“The tablet market is still evolving and vendors can rise and fall quickly as a result,” said Ryan Reith, Program Manager for IDC’s Mobility Tracker programs. “Apple aside, the remaining vendors are still very much figuring out which platform strategy will be successful over the long run. To date, Android has been far more successful than the Windows 8 platform. However, Microsoft-fueled products are starting to make notable progress into the market.”

We’ve updated our average figures for the quarter for IDC which is likely the most respected and certainly the most quoted analyst source.

Smartphone / Tablet ratios:

  • Q2 2013 – 237.9/45.1 = 5.3:1
  • Q2 2012 – 156.2/28.3 = 5.5:1

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