Nominet are helping you to understand them through their knowthenet site where they have a Challenge for adults/parents to test themselves!. Of the eight questions 50% are sort of, text/netspeak acronyms. So if you are not up there with your LOL’s you may be struggling!
They also have produced a rather large infographic to help you along the way. Challenge first & then infographic – no cheating please unless you’re a teenager in which case you won’t need to!
iProspect (one of our favourite agencies) on the other hand are researching teenagers (US) habits with a view to helping companies better market to them. One pretty incredible finding they highlight is that 75% of teens send on average send 60 text messages a day!
TV still rules the roost but engagement seems to be the name of the game.
Brands they conclude must be:
- Flexible & fast
- Current & relevant
- Visually creative to aid quick consumption of content
There’s a nice little e-book (No boundaries:…) with all the facts and figures and another infographic for you to peruse at your leisure!