Worldwide Device Shipments 2012-14 equal world population

Gartner  released yesterday their latest worldwide devices (the combined shipments of PCs, tablets and mobile phones) shipment projections through 2014.

The total over the three year period is 7.1 billion which equates to todays world population estimate by The United States Census Bureau 

“Consumers want anytime-anywhere computing that allows them to consume and create content with ease, but also share and access that content from a different portfolio of products. Mobility is paramount in both mature and emerging markets,” said Carolina Milanesi, research vice president at Gartner.

So on the go we have:

Change YoY % 2013 2014
PC (Desk-Based and Notebook) -10.6% -5.2%
*Ultramobile 107.4% 96.2%
Tablet 67.9% 36.8%
Mobile Phone 4.3% 4.4%
Total 5.9% 6.7%
Source: Gartner June 2013

Click to enlarge

Gartner’s tablet forecast for this year is now over 200 million which as with other forecasters shows the current exceptional strength of this device and the speed with which it is catching the declining PC. We still think there’s a chance that it could just equal or overtake it in quarter 4 this year


On the operating system front there is no good news for Microsoft or Blackberry as far as we can see.

Although the numbers seem to paint a clear picture of who the winner will be when it comes to operating systems (OS) in the device market (see Table 2), the reality is that today ecosystem owners are challenged in having the same relevance in all segments,” said Ms. Milanesi. “Apple is currently the more homogeneous presence across all device segments, while 90 percent of Android sales are currently in the mobile phone market and 85 percent of Microsoft sales are in the PC market.”

If we take the 85% Microsoft/Windows figure as applying to 2013 (ie sort of “today”) then this comes to about 289 million units which leaves a total of 50 million phones and tablets which is a paltry 2.3% of that combined market.

To be honest to talk of a winner in such a huge & fragmented market is we think somewhat inappropriate. A leader is surely much more to the point and Apple & iOS is probably it. Google and android hardly compare but as we all know comparisons are odious!

*Ultramobiles includes Chromebooks, thin and light clamshell designs, and slate and hybrid devices running Windows 8.

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