Techs Top Most valuable Global Brands again

BrandZ  part of the WPP Group  have just published their consistently excellent  Top 100 Most Valuable Global Brands 2013” which is  commissioned by them and conducted by Millward Brown Optimor.

All you need and more is available from the WPP store (iPhone and Android apps, an iPad magazine Powerpoint presentations, videos infographics + + +)!

Enough eulogising on to the results:

  • The top 3 overall most valuable brands are from the technology sector
  • 6 of the overall top 10 are from the technology sector (our definition)
  • 10 of the overall top 20 are from this tech sector
  • Of the Top 20 risers (the greatest value increases over 2012) 4 are techs (Tencent + 52%,  Samsung + 51%, eBay + 40% & Amazon +34%
  • 2 of the 8 newcomers to the top 100 are techs Yahoo at #92 and our own BT at #94

Click to enlarge

WPP comment “The combined value of the Top100 has grown by 77% since 2006.They are now worth $2.6 trillion.” On the BrandZ sector classifications both Technology and Telecoms have sort of flatlined in value terms with 1% losses and gins resprectively. Retail which includes Amazon and eBay has risen by 17% and is the fifth highest riser Beer leads the way at 36 % followed interestingly by Global Banks ( 23%).

We’ve got together our top 20 Tech list which includes BrandZ’s Technology Telecom Providers and the Online only businesses from their Retail categories ie Amazon & eBay.

Click for Infographic (pdf)

So how will it change this year we think Google could well be vying for the top spot and Samsung will again surge forward. Amazon’s advance may well continue but at a slower rate but they could just make the top 5 – we shall see!

We’ll leave you with their Top 100 video which we thought was somewhat addictively good & catchy!

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