Iceland Delivers

Well, sort of.

The, mainly, frozen food retailer is out to challenge the other majors and introduce a comprehensive delivery service offering order placement up to 10pm for next day arrival. Over £25 for free delivery. Frozen all the way of course!

Initial trials started in late April in selected stores and are now underway in the North East, the North West, London and the South West which all has a certain symmetry to it! They aim to have all appropriate stores on line (just under 90%) within a year if all goes to plan.

Allegedly they were “… the first UK food retailer to launch a nationwide online shopping service as long ago as 1999” but sort of fell by the wayside during their troubled times.

Set up rather rapidly in conjunction with Portaltech Reply the logistics in Iceland‘s words are:

Customers can find out if they are in the trial areas by registering on the online shopping website. If they are, they can choose from the full range that’s available at their local Iceland store. They can pay through PayPal, a service that Iceland is offering ahead of other UK food retailers, by credit or debit card. Orders are picked in the early morning and held at the right temperature for delivery at the chosen time. If their area is not covered by the trial they can register their interest in the service for the future.

The new service is underpinned by a £250,000 investment in a Centre of Excellence at Iceland’s Deeside head office, where home delivery drivers, in-store pickers and store managers are trained. The company is also upgrading its home delivery fleet of 1,300 vehicles.

Likely they have to go this route to at least maintain their market share and in our opinion may be a little late in restarting.

Click to enlarge

In other Iceland news the country comes out at number 4 in some analysis of Eurostat statistics undertaken by BITKOM of companies with an online presence or to be more accurate a home page for their website. They sort of berate their home country (Germany) by saying that 1 in 5 companies don’t have a website which equally applies to ourselves! It’s only when you reach Scandinavia that the figure comes down to 1 in 10!

Tschechien of course is the Czech Republic.

Disclosure: We have no commercial relationships with or in Iceland!

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