Apple tablet market share below 40% again

IDC yesterday released their preliminary estimates for the first quarter of the year and whilst not really containing any surprises they do confirm the markets tremendous strength. Samsung in particular remarkably managed to actually grow its shipments against the last (seasonal) quarter whilst Amazon did not! Microsoft are making a little progress but Barnes & Noble continue to struggle.

In spite of Apple’s impressive shipments in Q1 which exceeded most estimates their market share at 39.6% which is the third consecutive quarter that they have ever been below 40%. In our view this simply reflects the incredibly competitive market place.

In operating system terms Microsoft with Windows are again making progress rising to third position but with only a 3.7% market share have a way to go to compete with iOS (39.6%) and Android (56.5%).

We’ve updated our average chart and eagerly await any further participants estimates!

Gartner are predicting that by 2017 a majority of companies will have a Bring Your Own Device (BYOD) policy  which primarily means tablets and/or smartphones and this can only help establish the tablet market, This may possibly favour Microsoft to a limited extent, in our view.

In geographic terms Gartner found that US enterprises are twice as likely to allow BYOD as European ones who have the lowest adoption rate internationally in regional terms, lagging India China and Brazil.

The IDC shipment estimate at 49.2 million is only just shy of our, sort of prediction that they might just reach 50 million this quarter so 200 million for the year is more than a distinct possibility. Last year on certain IDC figures Q! represented around 16% of the years total. This might imply an annual figure approaching just over 300 million! At the minute we would guess it could be nearer 250 rather than 200 million.

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