UK E-commerce eTowns could see eGDP grow to 12.4% by 2016

Google announced last week the top 12 UK eTown  winners. They were:

  1. Stratford upon Avon, West Midlands
  2. Edinburgh, Scotland
  3. Richmond, London
  4. Stansted, East of England
  5. Towcester, East Midlands
  6. Bournemouth, South West
  7. East Marlow, South East
  8. Blackpool, North West
  9. Harrogate, Yorkshire & Humberside
  10. Blaydon-on-Tyne, North East
  11. Newtown, Wales
  12. Belfast, Northern Ireland

Our links are to local news releases/articles/information where located!

The winners are assessed in our words by:

  • splitting the countries out with England having 9 regions
  • for each of the 12 regions gathering a postcode/area/town Google adwords penetration figure
  • This figure is basically the population of the “towns” divided by the number of adword customers in the “towns” (small < 10,000 population or < 25 adword customer towns are dispensed with)
  • The top 5 in each region are shortlisted to go to the next phase
  • A random sample of 50 small and medium sized businesses (< 50 employees) are selected for each “town”. They are quota’d by size for even distribution purposes (ie 1 employee, 2-10 employees and 11-50 employees)
  • A total of the “Scores” for each town is calculated
  • Example scores are website (10) Social network presence (5) Website allows eCommerce (7) Blog (3) plus an average of 2 www.howtogomo.com (Google’s mobile site tester).

So that’s all there is to it! Ipsos MORI’s detailed account is available to all!

Click to enlarge

A couple of the winning town’s have come up with a quote from the 2010 Boston Consulting Group (BCG) “Connected Kingdom Report” in which they predicted that the internet’s contribution to GDP will increase from 7.2% in 2010 to 10% in 2015.

In fact in their updated 2012 forecast for the UK within “The $4.2Trillion Opportunity” BCG see it growing to 12.4% by 2016.

It’s certainly an area of GDP which even in these challenging times will likely show consistent growth in the medium term

Google also just announced over the weekend their latest UK competition which is for British non-profit organisations. It basically invites them to answer “How would you use technology to change the world?” and you have to tell them “… how you would use innovation to tackle the world’s toughest problems and transform lives.”

Entries required by 21 April this year via their website pages. There are four prizes of £500,000 + lots of other goodies! The finalist judging panel includes Sir Richard Branson, Sir Tim Berners-Lee and Jilly Forster. You must be a UK registered charity to apply.

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