TV Licensing have just released their very colourful “Telescope 2013” production which is their take on “….. the nation’s changing viewing habits”. We shall return a little later to their TeleHappiness Index!
Extracting the bulk of their internet/digital scoping, reveals the following:
- “Technology has given us unprecedented freedom to create our own TV schedule, with the ability to record programmes to view at our time of choosing. Services such as iPlayer, 4oD and YouView give us access to thousands of hours of missed television we can watch almost anywhere – on a TV screen in the living room from the comfort of an armchair, to a smartphone on a busy train or bus.
- “ Monumental cultural shifts are caused by the adoption of new technologies such as the internet, high definition flat screen technology, mobile phones, and social media. In any medium or structure there is a tipping point at which the system suddenly changes into another or passes some point of no return in its dynamic processes.” Iain Logie Baird Curator of Broadcast Culture at the National Media Museum
- The boom in catch up services in the UK can be attributed to the launch of the BBC iPlayer in 2007. lthough 29 per cent of UK adults used online catch up services in 2012, fewer than one per cent of us watch only timeshifted TV.
- CHATTERBOXING REMAINS ON THE RISE 60% of the 10m Twitter users in the UK tweet about TV. In 2012 UK Twitter activity peaked when Boris Johnson, and David and Samantha Cameron were shown dancing together at the Olympics closing ceremony
- Inspired by new technologies and unmissable TV events, we continued to invest in new technology and ways of viewing. Smart TV Sales Between the first quarter of 2010 and the same period in 2012, Smart TV sales increased by 211 per cent, from 115,000 to 358,000 units per quarter. Total sales figures show more than 2.9m Smart TVs have been sold in the UK since 2010.
- Tablet Sales In 2012, sales of tablets and mobile devices soared as new seven-inch models came to the market. Newer, cheaper entry level products meant smartphone ownership increased to 39 per cent. This has spurred an upsurge in mobile viewing, particularly on tablets. In fact, 27 per cent of smartphone owners and 63 per cent of tablet owners now use their device to watch live TV. Tablet ownership stands at 11 per cent of UK households.
- Smart box / dumb screen Manufacturers are now producing “smart” televisions with internet-enabled features and a familiar app interface. A competing market has emerged, however, in which new plug-and-play boxes enable any TV screen to have full smart functionality. This innovation allows customers to easily turn older “dumb screen” technology “smart”.
- 5% of homes have a Smart TV (Although 35% have never connected their Smart TV to the internet)
- 47% of all iPlayer requests came from a PC in December 2012.
- Apple sold 5m Apple TV boxes worldwide in 2012.
- Microsoft recently filed a patent to project augmented reality 3D images onto the walls of the room. It’s rumoured the Xbox 720 will also feature a Blu-ray drive
- Many TV brands have released an app, allowing you to control your TV, schedule and record programmes from your tablet.
- Google TV launched in July 2012, allowing viewers to watch TV and browse the web in tandem.
- In October 2012, Spotify partnered with Samsung to create an inbuilt Smart TV music streaming app.
- “ Manufacturers are no longer specialising in one or two pieces of technology. There has been a conscious move by many of the large players in the market to produce an entire suite of inter-linked products from TVs, tablets, smartphones and laptops. They want to create exclusive ecosystems in which consumers feel compelled and driven to make all purchases with the same brand.” Dr Sue Black Senior Research Associate, Department of Computer Science, University College London, and influential tech tweeter
- Social TV & Digital Games (see graphics)
- Nearly a third of internet users in the UK use catch up services like iPlayer and 4oD every week. The latest generation of settop boxes, including YouView and Virgin TiVo, now allow us to scroll back through the previous week’s TV listings to catch up, scroll forward to set programmes to record and use more sophisticated search functions to look for specific actors and programme genres.
- Half of all Smart TV owners (51 per cent) use their sets to watch catch up TV
- Red Button developments and changes to the traditional remote control have evolved our search for additional programme information and content.
- In 2012, Red Button reduced the number of video streams available and launched Connected Red Button, a new way to supplement viewing using internet technology to create a personalised experience with tailored programme content and information.
- Content providers and application developers such as Netflix and Facebook are vying for a hard-wired button on the remote. More applications are competing for prominence on Internet-connected televisions, in a bid to hold our attention and assist our search for information.
- Companion apps are on the rise, allowing users to engage in real-time with a TV programme or quiz show via their remote control or mobile. Fans of The Million Pound Drop, Antiques Roadshow, The X Factor and Britain’s Got Talent can be involved in the live show from the comfort of the sofa.”
So there you have it then. We think we must have missed the references to Sky somehow!
Now “The TeleHappiness Index maps the TV that makes us truly happy. It compares the hours and TV genres we watch against our individual emotional responses to create a national picture. The Index is not linked to ratings or audience size, rather, it identifies those pockets of great TV, which make us truly happy.” It even has its very own “Director of Action for Happiness”
It all looks a bit complicated to us but why not go on over to the separate website and play with it to see if it works! Let us know if it does,…… or doesn’t!