Mobility on the March – Galaxy Gartner & Gadgets

Samsung launched their brand new Galaxy S4 last evening in New York at Radio City involving  we thought rather a lot of “S’s”:

  • S Health
  • S Voice drive
  • S Translator
  • Sound and Shot

to name but a few and they even indicate a registered trade mark for their S or possibly the S4 although we couldn’t on a cursory look find it in the UK IPO database!

On the hardware side it’s apparently slimmer with improved camera(s) battery and screen.

On the other side as a “Life companion” it’s said to encompass:

  • Fun
  • Relationship
  • Life Task
  • Life Care

You can get much more info over on their microsite and here’s their promotional video.

We sort of like but at the same time dread the Group play – share music concept! Very much  depends on who, where what and how many!

 

If you can last 50 minutes here’s the (apparently very un Apple like) launch video. Again un Apple like availability is from  around the end of April and will eventually reach 155 countries!

 

 

The other rather intriguing launch yesterday on the mobility front came from Gartner and included some extracts form their “User Survey Analysis: Consumer Gadget Spending Shifts to Mobile and Multiscreen Home Entertainment.”

Click to enlarge

We’ve reordered their table on a 2012 penetration basis and assume that mobile penetration in 2010 was between 60% and 96%. We’ve also added an extra row and column as indicated.

“The Gartner survey was conducted during July and August of 2012 and included responses from more than 8,000 consumers in the U.S., the U.K., Canada and the BRIC countries (Brazil, Russia, India and China).”

The mobile figures we found particularly impressive showing both the largest percentage (+67%) and absolute  (+$116) increase  between 2010 and 2012. They have nearly doubled their share of the overall device spend from 3.4% to 6% moving up from 10th to 7th place.

“According to the survey, legacy products such as TVs and desktop computers have the highest mean years between upgrades, at four-and-a-half years and four years, respectively, while newer product classes such as tablets and e-readers have yet to be replaced by the majority of respondents. Replacement and upgrades of fixed devices such as desktop PCs and game consoles will be deferred or abandoned as consumers find they can do most of what they want on more recently purchased portable devices anywhere they want when they want. The things they can’t do will either get postponed to a later time or be forgotten about altogether as consumers reorganize tasks and activities to the devices and services they prefer to use.”

It will be fascinating to see how the tablet situation (arguably the other primary mobile device) develops in the future with, we think it moving to be possibly in 3rd position but at least amongst the top 5 in penetration terms.

We shall see.

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