Adobe from their just published Digital Index figures conclude that the UK leads the world by some distance on tablet usage in particular when compared with smartphones
The overall growth for all eight countries has doubled in the last year. Apart from an unexplained drop in November last year for virtually all countries growth has continued apace.
This highlights a likely development in that we think that Mobile usage now at just under 20% in the UK (12.2% + 7.4%) and 15% (8% + 7%) across the board will continue to grow apace but likely has a practical maximum equating to the consumer sector plus a little for “interest/info” visits to Business to Business sites.
We shall see!