UPDATE PM February 28 – Brands2Life have been in touch and informed us that ” although not labelled as a press release, Nominet did distribute a statement for this announcement to all media in the same way a normal press release would have been.”
Well let’s hope that the message reaches ALL the stakeholders and public!
We should, in the interests of fairness disclose that we did receive just before midday Nominet’s email “Update on direct.uk” with this header!
UPDATE AM February 28
We are disappointed to see that Nominet‘s announcement remains solely as a News release on their site & unsurprisingly has not been picked up by the “media”. A search on Nominet items in the last 24 hours is, how should we say, derisory on the results front.
With it’s “Public Interest” remit (with the associated 43 million internet users) and to more widely inform its 10 million direct stakeholders surely a Press release is required.
Brands2Life (a leading PR & Digital agency) organised the October 1 Press release announcing the launch of the consultation with the headline “Nominet consults on one of the most significant developments for the UK internet“. Surely the results of that consultation have at least equal significance!
* * *
The Nominet opening sentence is:
“Following our Board meeting yesterday, we are not proceeding with our original proposal on ‘direct.uk’ but we will respond to feedback by looking at whether a revised proposal will address issues raised in the recent consultation.”
The issues raised which Nominet intends addressing are stated to be principally the following:
“As a result, we are going to explore whether it is possible to present a revised proposal that meets the principles of increasing trust and security and maintaining the relevance of the .uk proposition in a changing landscape.
- A revised phased release mechanism based largely on the prior registrations of domains in existing third levels within .uk and in which contention between different applicants for the same domain name should be reduced or eliminated.
- Measures to improve security across the whole of the .uk namespace. This would include increased focus on encouraging the adoption of DNSSEC.
- A firm focus on registrant verification and some form of UK presence.
- Further investigations into the impact on the SME sector.
- An appropriate pricing model.”
In addition to their announcement ” …feedback from the consultation has been published in two sections:
We have now taken down our “no no minet re direct.uk” banner as this is exactly what Nominet say they intend doing. But for the aficionados we will retain a link to our and the other published responses we located!
Whilst we have criticised Nominet’s proposals it is apparent that they have taken account of the feedback and appear to be embarking on a sensible reconsideration.
A further consultation taking place on a revised set of proposals is rather a daunting prospect. We do though urge Nominet to use their best endeavours to involve directly in that process a greater number of their stakeholders. We regard the 99 attendees at their nine public meetings offered to them (one of which we understand was cancelled) and the 900 ish consultation responses to be a very inadequate reflection of their 10 million direct stakeholders (ie .uk domain registrants).
Additionally we believe their wider stakeholders the UK internet using community in the UK (over 43 million according to the latest ONS figures) deserve to be involved and informed by an appropriate online and mainstream media advertising campaign.
In closing we at I.co.uk would like to thank all respondent’s to the consultation and others who may have influenced the decision – WELL DONE EVERYBODY!