Super, Best in Britain, Brands

A double header, early bird, best in Britain, listing of the top twenty brands for 2013 has appeared:

  • Consumer Superbrands (Business to Consumer B2C) together with
  • Business Superbrands (Business to Consumer B2B).

The technology (our definition) brands do rather well, we think, with unsurprisingly Apple leading the field in both categories. To us Microsoft has a remarkably strong showing and Samsung is somewhat weaker than we would have expected. Amazon will be underwhelmed!

Superbrands brought you, last year, the Coolest brands and again use a similar methodology involving a huge number of brands (1,700/1,100 consumer/business) at the beginning of the process which are whittled down by “expert councils” to around 1,000 and are then voted on by a large number of consumers/business people (2,900/1,900).

The definition provided is:

“A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.

In addition, the voters are asked to judge brands against the following three factors:

  • Quality.
  • Reliability.
  • Distinction. “

As well as the overall top twenty category winners are chosen and our technology group figure as follows:

  1. Consumer (from 41 categories)
  • Google – Information Search & online services
  • Facebook – Social network and dating (that’s the category rather than a definition!)
  • BBC – Media – TV stations
  • Apple – Technology – Computer hardware and software
  • Sony – Technology – General
  • BT – Telecommunications and Broadband
  1.  Business (43 categories)
  • Google – Advertising solutions
  • IBM – Software and computer services
  • Apple – Technology – Hardware and equipment
  • BT – Telecommunications and Broadband

We seem to recall being somewhat confused on the coolest  categorisation front last year and this continues into this year!.

It’s still a most comprehensive survey and we thoroughly recommend a visit to their extensive website.

Oh and by the way Rolex won the overall Consumer Superbrand category!

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