A double header, early bird, best in Britain, listing of the top twenty brands for 2013 has appeared:
- Consumer Superbrands (Business to Consumer B2C) together with
- Business Superbrands (Business to Consumer B2B).
The technology (our definition) brands do rather well, we think, with unsurprisingly Apple leading the field in both categories. To us Microsoft has a remarkably strong showing and Samsung is somewhat weaker than we would have expected. Amazon will be underwhelmed!
Superbrands brought you, last year, the Coolest brands and again use a similar methodology involving a huge number of brands (1,700/1,100 consumer/business) at the beginning of the process which are whittled down by “expert councils” to around 1,000 and are then voted on by a large number of consumers/business people (2,900/1,900).
The definition provided is:
“A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.
In addition, the voters are asked to judge brands against the following three factors:
- Quality.
- Reliability.
- Distinction. “
As well as the overall top twenty category winners are chosen and our technology group figure as follows:
- Consumer (from 41 categories)
- Google – Information Search & online services
- Facebook – Social network and dating (that’s the category rather than a definition!)
- BBC – Media – TV stations
- Apple – Technology – Computer hardware and software
- Sony – Technology – General
- BT – Telecommunications and Broadband
- Business (43 categories)
- Google – Advertising solutions
- IBM – Software and computer services
- Apple – Technology – Hardware and equipment
- BT – Telecommunications and Broadband
We seem to recall being somewhat confused on the coolest categorisation front last year and this continues into this year!.
It’s still a most comprehensive survey and we thoroughly recommend a visit to their extensive website.
Oh and by the way Rolex won the overall Consumer Superbrand category!
