A Kindle Fire is for life not just for Christmas!

More anecdotal news items today, this time in the UK, indicating that Q4 and in particular the holiday season may have been a bumper one for tablet sales.

Both Argos and Dixons have said they were flying off the shelves/displays/tables and proceeding through the checkouts at a great rate of knots!

The FT say  “Sebastian James, chief executive, estimated that Dixons sold between 1m and 2m tablets, with five tablets sold every second in the week before Christmas.”

To back this all up Newsworks  (with some help from YouGuv) have declared it a “tab-tastic” Christmas!  They now conclude that 12.2 million of us are proud possessors of one of these devices.

Part of their survey identified tablet gifts by device supplier / brand. They have differential charts for giving & receiving which we only, sort of, understand!

More importantly the results show (on the Received as gift chart):

  1. Kindle Fire – 35%
  2. iPad 9.7 inch – 24%
  3. Samsung Galaxy – 12%
  4. Nexus 7 – 7%
  5. Nexus 10 – 6%
  6. iPad mini – 5%
  7. Nook – 5%
  8. Others – 7%

The Microsoft Surface is actually shown as 0%. It does rather better in the “Bought as gift” chart standing at 2%.

So in vendor terms:

  1. Amazon – 35%
  2. Apple – 29%
  3. Google – 13%
  4. Samsung – 12%
  5. Barnes & Noble – 5%
  6. Microsoft – 0%

After the introduction of the Kindle Fire in the US just before the holiday season in  2011 there was a sort of feeling that a fair number of them ended up staying in their boxes but a year down the track and with Amazon’s more developed ecosystem we think it less likely this year. So a Kindle Fire can now be for life not just for Christmas!

Elsewhere on a global basis, Trend Force reckon that December tablet large sized panel shipments were up 25.6% on November.

Apple are due to release their quarterly results on January 23 and Amazon on January 29, after which we will see what the worldwide sales/shipments are estimated to be. Ming-Chi Kuo of KGI securities  on the Apple front are looking for something like 23 million iPads in the quarter.

Here’s the full Slideshare version of the survey information from Newsworks.

Disclosure: We have affiliate marketing arrangements with Amazon.

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