Tablets > 50 million shipped, iPad < 50% Market Share

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IDC  have just released their Quarter 4 2012 Preliminary worldwide shipment estimates.

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It really was a bumper quarter as many had been signalling possibly some 25% above many forecasts which were around the 40 million level.

Apple of course lead the field but at 43.6% market share are well below previous levels and loosing some of their domination. Samsung lead the pack with Microsoft and Barnes & Noble disappointing, together with Asus/Nexus to a much lesser extent.



We’ve done one of our annual tables and, possibly even more than usual, we would add our health warnings! Many figures are revised and not generally available so there is likely a few little inconsistencies and many omissions.

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Having said all that it is interesting.

Clearly for the year the top vendors  with market share are:

  1. Apple 53.5%
  2. Samsung 14.3%
  3. Amazon 8.6%
  4. Asus 5.7%

The top 3 positions are likely unchanged on 2011

The growth in the quarter is up there with the highest ever and the year on year 2012 v’s 2011 at 72% is incredible!

On the market share front it’s interesting to see that, largely due to increased product introductions and new entrants Samsung’s market share actually fell in the last quarter.

According to IDC this is the second quarter where Apple have been below the 50% market share level which is something we were predicting last year. The only obvious winner in Q4 v’s Q3 was Amazon. The other 4 majors lost ground and whilst Barnes & Noble improved they have expressed their disappointment with their Nook sales. Other at 22% of the Q4 total shows the myriad number of vendors out there including ahem Microsoft!

Elsewhere IHS iSuppli in an interview with CNET have Microsoft Surface shipments at the higher level of 1.25 million but sales of only 700K – 800K. They talk of channel shipments etc etc but during Q4 we think Microsoft were only selling through their own outlets (including their US pop up stores) so are marginally surprised at the difference between sales and shipments. With both IDC and IHS iSuppli indicating shipments around the million mark Microsoft are likely hugely disappointed with these volumes.

We’ve done as very rough ready and inaccurate assessment of iPad mini v’s iPad maxi volumes and reckon the sales are much less than many were predicting and under 30% of the 22.9 million total. We’ll await more researched figures with interest!

Anyway all very interesting info and more to come as, at least Apple, gear up for the next lesser spendfest. We wonder who will win the Valentine wars which are starting earlier every year we think!

Other vendors will also be advertising their (tablet) wares and we will inform you of their offerings form time to time!





Another iChart to finish off the colour clashes!


Disclosure: We have affiliate Marketing arrangements with Amazon and Google

Twitter and the growth of the active passive user!

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GlobalWebIndex in this week’s publication of their latest dataset, GWI 8 for quarter 4 of 2012, rank Twitter as the fastest growing global social network.

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The majors (our highlighting) we reckon occupy the following spots:

  • Twitter (1)
  • Facebook (2)
  • Google+ (3)
  • Linkedin (6)
  • Pinterest (8)
  • Tumblr (12)

No mention, we could find of the new Myspace  (or even the classic version) perhaps it’s in Other!

They reckon that Twitter’s Mau’s (monthly active users) reached 288 million and translate this into “ An incredible 21% of the global internet population now use Twitter actively on a monthly basis.” Comparatively elsewhere Facebook are reckoned to have reached just over a billion during September last year.

GlobalWebIndex provide further stats at the account level, and say “If we compare this to the number of accounts, we see that 36% of the global internet population have an account, equal to 485 million 16 to 65 years olds by GWI estimates. If we compare this to Q2 2012, we saw global Twitter account penetration at 32%, or 408 million, meaning growth in accounts was slower than that of active users in the period. Crucially for Twitter and its advertisers, this shows that Twitter is doing a great job in driving active engagement with 59% of account holders now active on a monthly basis, up from 50% in Q2 2012.”

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On a country basis we lag the leaders in 20th  position (of the 31 surveyed) and even in Europe (again with our highlighting) can only achieve fifth place out of seven!

They attribute the US growth to three main factors:

  • “Mobile Devices: The US for many years was a mobile internet laggard, but in 2012 active mobile internet usage expanded from 37% to 43% of US internet users and tablet from 8% to 18%. Also as 31% of US mobile users are now on an iOS device, deep Twitter integration into iOS was a game changer (as reflected in the mobile growth above).
  • Older Demographics:  Over-55s are the fastest growing demographic on Twitter! Active usage grew 116% between Q2 and Q4 2012 while active usage among 45-54s increased 81% in the same period. Twitter proved to be the fastest growing social platform in the latter demographic group. In an ageing population, this represents tens of millions of well-healed users on Twitter.
  • Mass Media Integration: TV, films, radio, sports and advertising provided Twitter with an incredible level of exposure, and this is already translating into more users. This integration has provided people with reasons to use Twitter that go well beyond social.”

On the Mobile front, certainly on the tablet side, it looks as if that future growth will be  fuelled by a significant increase in US device sales which today Transparency have predicted will rise from 2012’s 34.2 million to 71.6 million by 2018  a compound annual growth rate of around 13.1%.

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Now onto that active passive user (Mapu?). Basically rather than tweet you sort of use it for a myriad of purposes classified as passive by GlobalWebIndex. They say “Amazingly, only 51% of active users claim to have posted a tweet in the past month. This means that half the active user base is just reading, reacting or using Twitter as a source of discovery. The caricature of the average Twitter user banally talking about what they had for breakfast is dying.”

The last discerned trend pleases us!

We found it noteworthy that of the 23 actions listed the mobile growth was greater than the PC in almost 50% of the activities (11 of 23) and whilst it’s only by inspection we see more mobile red than PC blue!

The to us absolutely key one for business is the dominance of mobile in the “Bought a product or service” category showing a growth rate of  perhaps 3 times the PC figure (ie approx 50%+ v’s 17% ish).

Their conclusion as far as brands are concerned is “Overall, content is the ever growing mega opportunity of the new social landscape.”

We still reckon mobile comes before (or at least should be inserted in front of) content!

Retailers – Get Online and Export, or Die

Click to view on British Pathe site

UPDATE 9.10pmGMT onwards Amazon earnings Q4 2012:

This is lower than the consensus and their stock which had fallen during the day to $260.35 (-$15.69) has recovered in after hours trading by some $20 ish to $282!

Their Q 1 2013 guidance revenues are $15-$16.6 billion which again is below consensus (see below)

We may give a further update after their earnings call

It was pretty dry!

They are investing heavily in China came through as a positive. It finished at 10.38pm GMT approx when  the shares were at $281.38.

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Back in 1946 The Ministry of Information encouraged all businesses to “Export or die”. You can still view/buy the original British Pathe video to rekindle the flavour of those austere days!

Which sort of brings us bang up todate with Amazon announcing its quarter 4 results later today (see below) and just having done a  press release “…. Kindle Paperwhite Now Available to Customers in over 175 Countries”

So possibly the edict today should be “Get online and export, or die”.

Now we reckon there’s both help and inspiration close at hand.

Royal Mail have just done some research with the Brass agency and discovered that for UK online retailers’;

  • Overall, 56 per cent who export saw a sales uplift in 2012
  • 65 per cent of SME’s who export are confident of growing sales in 2013
  • seven in ten will be targeting new international markets to help them achieve their growth plans. USA and Europe (28%) are the top growth targets, followed by Canada (21%)
  • Asia (15%), Russia (14%) and Africa (8%) are also part of their expansion plans. The Middle East and A8ustralasia (6%) and South Africa (5%) complete the picture.
  • 30 per cent are planning to develop a website with the domain address of the country they are targeting
  • improved online search activities are being planned for around four in ten SME’s with growth plans
  • to aid overseas growth, 43 per cent have introduced payment options in different currencies, while three in ten (31 per cent) have added tracking to their deliveries so the customer knows the progress of an item. One quarter  said they have introduced a foreign language section to their websites.
  • three in ten (27 per cent) are planning targeted direct mail campaigns while one quarter (23 per cent) are planning on using catalogues to win new business

Royal Mail offer additional practical help in an export section of their, rather large, site.

Now lets have a look at a UK success story. It’s SuperJam.

You may have seen the MOO commercial.

Well now we have the full story.

Mr Doherty seems to be doing rather well and already is selling in nine currencies  and we’re sure we heard a million jars of jam a year mentioned elsewhere. Likely this is out of date already. He’s even got himself a personal website.

Now back to those Amazon results which are due out shortly after “the bell” tonight at 9pm GMT. Seeking Alpha  reckon the consensus is at the top end of their guidance for revenues at $22.27 billion with earnings in mid range at about 28cents. He looks for forward guidance on Q 1 2013 revenues to be about $16.84 billion. If it’s all positive news he thinks the shares may just go from their (yesterday’s close) price of $276.04 to over the $300 level. In our limited Amazon results watching on occasion the price drops initially and then recovers over the next few days!

We will report back after the announcement. As ever there is a conference call due after the release which can be heard/viewed on their site at circa 10pm GMT.


Credit: Header Graphic British Pathé

Disclosure: We have affiliate Marketing arrangements with Amazon but have no commercial arrangements with any of  the other above mentioned companies. We have no position in any of the above companies.

Fair Data – Who is it for?


The Market Research Society  have today (Data Privacy Day ) launched the introduction of their mark  which they hope “helps consumers recognise who they can trust.”

“Accreditation is available to:

  • Consumer organisations – You can show customers you are ethical, transparent and responsible, by displaying a badge that is as recognisable and trusted as the Fairtrade mark. This in turn will reinforce your corporate responsibility programme and generate goodwill for your customer brand.
  • Suppliers of research and data - You can instantly show your clients that you adhere to the highest standards of data collection, processing and use. Buyers want to do business with trusted suppliers who share their values. Fair Data says to any company using your data or commissioning your research that they can do so with complete confidence. To respondents, you can remove any concerns they might have about engaging in and supporting your research.
  • Public/government bodies – You can ensure that the public trusts and engages with your social research. You can ensure the evidence you need to base your important policy decisions on is reliable. Equally you can quickly show your supply chain what your values are.”

It’s clearly aimed at larger companies, organisations and bodies websites. Amongst those mentioned who have already signed up are Lil-Lets and the pwc International Survey Unit although we couldn’t see any sign of the mark up on their sites yet!

The ten Fair Data Principles that you have to sign up to break down into 8 positive we will’s:

  1. ensure that all personal data is collected with customers’ consent
  2. make sure that customers have access to their personal data that we hold, and that we tell them how we use it
  3. protect personal data and keep it secure and confidential
  4. ensure staff understand that personal data is just that – personal – and ensure that it is treated with respect
  5. ensure that the vulnerable and under-age are properly protected by the processes we use for data collection
  6. manage our data supply chain to the same ethical standards we expect from other suppliers
  7. ensure that ethical best practice in personal data is integral to our procurement process
  8. ensure that all staff who have access to personal data are properly trained in its use

and a couple of  negative “We will not use personal data”:

  1. for any purpose other than that for which consent was given, respecting customers’ wishes about the use of their data
  2. if there is uncertainty as to whether the Fair Data Principles have been applied.

Of course the real answer to “Who is it for?” is the individual consumer and their chief protector The Information Commissioner Christopher Graham  is generally supportive:

“If the public are to let their personal data be used then they need to know which organisations they can trust to use it properly. Organisations need to make a public, visible commitment to standards in the handling of the personal data of others.

“I welcome this initiative as a step in the direction of getting users of public data to make such a public commitment to standards. My office has worked with MRS in the past on issues arising in the research area and I know they have the experience to launch this scheme.”

We concur with the first part of his quote but it seems likely that it’s applicability will be rather narrow and we are pretty sure we won’t see the likes of  Facebook and Twitter or many SME’s signing up!

We think there’s a consumer demand for a much wider mark covering a much more diverse field on an international basis.

Mention of Facebook, Twitter and marks raises, we think, another key point. The actual mark itself.

Instant recognition is critical & we think comes through both distinctiveness and familiarity. Also the current vogue seems to suggest at least some blue is required!

The Fair Data mark, which incidentally on the Market Research Society site still comes with the old TM which an Intellectual Property Office guru told us last week  still stands for “Totally Meaningless” although on the IPO site it seems to have been registered last year scores we reckon about 5/10 on the distinctiveness front. Familiarity will we believe be an issue. It’s also slightly reminiscent of the All Things D logo

The Fairtrade logo just doesn’t do it for us – not quite sure why – perhaps it’s the green!

Our old favourites are the British Standard Institute‘s  Kitemark and the Woolmark. Simple, distinctive, and historically widely used and recognised.

So on the BSI front with some blue (royal?) and a clever number perhaps we think that just might be the way forward to a secure mark at least! Alternatively a licencing arrangement ala the Woolmark Company, incorporating a completely new logo could be a realistic option.





Fair Data Press release

Keep an I on our week (Igloos and Apples edition)

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Our top three articles this week were:

  1. The iTones they are a-Changin’
  2. Extra extra watch all about it 
  3. Supremely Transparent Court on Camera 

and for a look at Apple’s quarterly results in some depth we have provided possibly  more detail than you need here!

Now about those igloos and the polar bears! A couple of weeks ago we mentioned a rather obtuse local landmark (the Seven Sisters). Well during our white-out some pretty ingenious individuals built an, operational, igloo and decorated it with some rather well drawn slogans right in the middle of the new Seven Sisters.

Like many such structure by yesterday it had collapsed. Some say snow structures of any form will reduce the flood risk but others disagree!

This igloo craze even got some local publicity – they certainly make a great, if somewhat temporary, dog kennel!


Apple results sort of dominated the financial week and during Friday it lost it’s ranking as the  largest (by market value) company in the world. So if we all stop buying petrol from Exxon and instead buy devices from Apple the situation could soon be rectified!

In other news Generation Y got a reminder from Microsoft of what the world used to be like back in the good old 90’s.hmmmmmmmmmmmmmmmm!

Smartphones killing feature in global 2012 shipments

Unsurprisingly following Apple’s earnings release, including detailed product sales, IDC and Strategy Analytics  have both just released their Q4 2012 global smartphone shipment estimates (in IDC’s case also including feature phones).

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Both agree that Samsung won both the quarter and the year and in fact are remarkably close with a difference of only 2.8 million on the year (IDC just ahead with 215.8 million of Strategy Analytics with 213 million).

Annual total figures differ somewhat with Strategy Analytics at 700 million and IDC at 545 million.

Strategy Analytics credit Samsung with a record of shipping the greatest number of  smartphones ever in a year beating Nokia’s previous record of 100 million back in 2010. We reckon Apple move into second place with 135.8 million last year

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IDC reckon smartphone shipments nearly overtook featured in Q4 at 219.4 v’s 263.1 million which is again quite impressive being 45% of the total. It’s only a matter of time.

We noted that Apple cumulatively since the iPhone was  introduced in 2007 have now sold over 300 million (we make it 318.9). Samsung shipped according to both our forecasters around 310 million in the last 2 years and now overtakes Apple as the leading global supplier.

The comment we, and several others, liked most of all comes from Strategy Analytics with it’s “killer” quote:

Nokia‘s Windows Phone portfolio has improved significantly in recent months, with new models like the Lumia 920, but we believe the vendor still lacks a true hero model in its range that can be considered an Apple iPhone or Samsung S3 killer.”

So the wars continue!

We’ll leave you with a rather garish chart from our favourite chart company!


The iTones they are a-changin’

UPDATE 9.30pm GMT Apple stock closed down 12.35% at $450.50 almost at its days low. It is now down by some 36% from its closing high reached on September 19 last year of $702.10. In after hours trading it has gone below $450.

For both Quarters 1 and 4 of  2012 the opening Apple conference call statements were made by Peter Oppenheimer (CFO). Yesterday’s call was introduced by Tim Cook (CEO).

His opening intro “Thanks, Nancy, and good afternoon everyone and thank you for joining us…” was not delivered, we felt, with the usual gusto which certainly we have come to expect from him as evidenced at many of the recent product announcements.

We had grown rather fond of the exaggerated southern/Alabamian drawl typically saying “ Good Morning everyone ……”

As we have already commented certain costs and revenues have been reallocated by Apple resulting in a restatement redrawing of their historic financials.

Many of the initial headlines and comment on their results indicate a shortfall against market (the professionals) expectations for their Q1 earnings. We disagree they were we reckon remarkably close. Actuals v’s (expectations) were :

  • Revenue billions $54.5 ($54.7)
  • Gross margin 38.6% (38.3%)
  • Earnings per share $13.87 ($13.45)
  • iPhone units millions 47.9 (48.0)
  • iPad unit mns 22.9 (23.0)
  • Mac unit mns 4.1 (5.3)
  • iPod unit mns 12.7 (12.0)

BUT historically Apple have in general exceeded expectations as shown in Philip Elmer-DeWitt’s revealing graphs above.

Incidentally his take on the results is “Apple burned by analysts’ overheated expectations

BUT, and we think it’s the biggest BUT of all, the major change is to the way Apple are now giving their guidance for future results and their context.

Historically their guidance has been Über conservative and its worth showing the transcript for a little exchange during yesterdays call between Peter Oppenheimer and Tony Sacconaghi of Sanford Bernstein (courtesy Yahoo)

“Sacconaghi – I just wanted to make sure that I fully understand your comments about a guidance in the new guidance range that you’re providing. Are you effectively saying that when you provided guidance before it was uniquely conservatively and that level of conservatism no longer exists? We’re actually getting the real planning range for Apple and that this is fundamentally different from how you approached and provided guidance.

Oppenheimer – Tony it’s Peter. In the past we’ve provided a single point estimate of guidance, it was conservative then we had reasonable confidence in achieving. This quarter and going forward we’re going to provide a range of guidance that we believe that we’re likely to report within, no guarantees, forecasting is difficult but we believe that we will report within that range.

Sacconaghi – I’m just comparing the word, so you think you’ll report in the range before you I think on average eclipsed your guidance by on EPS by 35%, was the guidance before something that you felt reasonably confident in achieving or was there an implicit buffer in there because I’m trying to reconcile the fact that you said you thought it was reasonable before but your historical percent it was, you eclipsed it enormously on an ongoing basis and this time you’re saying there is a high likelihood of falling within the range and I want to understand the distinction.

Oppenheimer – I will go through it again, in the past we gave you a single point estimate of guidance, it was conservative that we had reasonable confidence as you can have that we would achieve. We’re now providing you a range of guidance that we expect to as best we can report within.”

So our interpretation is no more Über conservatism!

Our table shows our calculation of the range of Earnings per share E & O E again (it differs from last nights instant version as we’ve revised the shares used per their filings).

Apple guidance Q2 2013
High Low
Revenue $ billion 41-43 43 41
Gross margin % 37.5-38.5 38.5 37.5
OpEx $ billion 3.8-3.9 3.8 3.9
Other O/I $ million 350 350 350
Tax rate % 26 26 26
Earnings per share $ n/a 10.24 9.24

2012 quarter 2 EPS actual was $12.30 At a mid point of the above of $9.74 this would be a reduction, or negative growth, of some 21%. Hmm

The only Bob Dylan video of his classic  we could find is a White House performance!

Apple to have a red Friday but will it be a bleak Wednesday?


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ROUNDUP am January 24

From Apple:

From elsewhere:




Instant analyst opinions/headlines:

Our view: The iTones they are a-changin’ (to follow)

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UPDATE -  9.45pm & 10.45PM ish  GMT Apple Q1 2013 (Q1 2012) results

  • Revenues $54.5 ($46.33) billion
  • Net profit $13.1 ($13.06) billion
  •  Earnings per share $13.81 ($13.87)

They seem to be  in line with (or marginally below) general expectations but their quarter 2 guidance is lower than expectations.

  • iPad at 22.9  million unit sales are in line with expectations
  • iPhone at 47.8 million unit sales are inline with expectations

Expectations are taken as the average Professionals forecasts which might also be regarded by some as “The Street”!

Share price (per the WSJ) after hours is currently (11.30pm GMT) down $54 at $460 (It closed the day unofficially at $514.00)

We’re off to complete our schedule and will be back later just before the earnings call

Press release

Earnings release

SEC filing

Our schedule is now updated

The conference call is underway and is, to us, rather full of “change”. Some restatement of past cost and revenue allocations and geographic definitions eg China gets more prominence. Possibly the most confusing change is the basis of providing future guidance which historically has been super conservative. It was “single point” in the past but in future it’s going to be in a range and there’s a sort of implication that the results WILL BE in the range.

The specifics given for Q2 are:

  • Revenue $41-$43 billion
  • Gross margin 37.5% – 38.5%
  • Operating expenditure $3.8 – $3.9 billion
  • Other operating income $350 million
  • Taxation 26%

So our instant calculations give a net profit range of $9.7 billion to $8.8 billion.

In the current reporting quarter Apple exceeded its Net profit guidance of $11.2 billion by some 18% at $13.2 billion.

This may partially explain why the shares are now down some $54 in after hours trading.

We will do a round up tomorrow & include a summary of how the results are being viewed elsewhere.

The Conference call ended with what sounded to us like some rather dated motown music! There no doubt will be some hidden significance that we missed!

In other news Netflix announced results significantly lower than last year but ahead of their guidance  and their shares are up by nearly a third!

Apple’s 1st Quarter earnings for 2013 (the 13 weeks ended  December  29 2012) will be released some 30 minutes after the closing bell tonight ie 9.30pm ish GMT. We will return to update you with the results and some instant views once announced.

Subsequently at 2pm PT (10pm GMT) they will hold their Conference Call which you can listen to from their website.

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Some are saying that they may show the first profit decline in a decade whilst others are positively highlighting their upcoming product release and development schedules for the remainder of 2013.

The share price has come back to around $500 from its $700 peak (Closing yesterday was $504.77). We are sort of low balling our guess, allowing for the fact that the comparative quarter last year covered a 14 week period rather than this times 13. So with no growth one could expect a revenue, earnings and unit sales reduction of 7.1%. Also the average sales price of iPads will reduce (possibly by up to 15%) due to the introduction of the iPad mini.

We have as before included Phillip Elmer-DeWitt’s excellent abstract of the numerous (67 this time) analysts and their predictions. This quarter he is coordinating his analysis from the Far East which could make it even more exciting! We have also (E & O E) calculated averages (mean) for the Professionals and Independents revenues margins, earnings per share and unit product sales numbers.

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To sort of complete the picture we’ve done one of our little tables that summarises the information and includes the (we think rather wide) ranges that exist amongst the analysts forecasts. iPad sales forecasts for instance vary by almost 100% starting at 16.8 and going as high as 32 million!

We’ve put up our schedule of the quarters forecast from Apple’s guidance through our own guess and will return later on to update it and you with all the numbers.

To celebrate the Chinese New Year (coinciding incidentally with Burns night!) Apple are having a Red Friday sale (sort of ala Black Friday) for customers in their Asian online stores (uncertain about the physical ones but likely there as well).


Note. Apples guidance figures for Income (before taxes and Net) have been calculated by ourselves from the Apple information given in their last quarters results and conference call.

Disclosure: We have no position in, nor commercial arrangements with, Apple Inc

Extra extra watch all about it!

Sky yesterday announced an interesting add-on to their Sky Go facility. For the non Sky addicts subscribers Sky Go basically lets any subscriber watch their paid for channels on a maximum of two extra devices (mobile or fixed) at no extra cost to their monthly subscription.

The new addition, inspiringly called, Sky Go Extra lets you also download  programmes to these devices to watch at a later time/date (up to 30 days we understand) AND (both big & bold!) you can now have up to four devices (although  streaming content on only two at the same time seems a bit restrictive). It comes at a (small) cost though – £5 a month!

This facility could we feel almost replace squabbling over the remote as the most favoured family pastime! Parents get major bragging rights for their tablet OR smartphone. Unlikely both unless they are childless! Every child we suggest over the age of X (complete according to your personal experience) has a smartphone and increasingly from the age of Y will also have a tablet.

“The launch of the new service builds on the success of Sky Go, which offers Sky customers access to live and on demand programmes and films from up to 43 channels on a wide range of internet-connected devices including laptops, smartphones, tablets and games consoles. Sky Go now attracts more than 3 million unique users each quarter.”

Movies are an obvious attraction and Sky are not beyond a bit of a cheap shot as part  of  their self promotion …..”Launching today, Sky Go Extra lets customers download the latest blockbuster films from Sky Movies as well as shows from channels such as Sky 1 and Sky Atlantic to watch when and where they want, without the need for a WiFi or 3G/4G connection. For just £5 per month, Sky customers will be able to choose from hundreds of Hollywood films to download, including Sherlock Holmes: A Game of Shadows, Avengers Assemble and Pirates In An Adventure with Scientists.” hmmm No mention of HMV or Jessops though!

You can read all about it in their Press release or on the sign up page for Sky Go Extra.

Apparently it looks as if the first 2 months are free for all addicts  subscribers but you all know that there’s no such thing as a free …….

Sky current subscriber broadband and other figures

Disclosure: We have no positions in, or commercial relationships with British Sky Broadcasting Group plc


Supremely Transparent Court on Camera

The Supreme Court today have put up on their dedicated YouTube channel “Video of the five-minute summary given by the lead Justice in each appeal ……”

In future the  judgements will appear “shortly after delivery in court” with, they anticipate, the first two current judgments appearing on Wednesday joining “….. the  back catalogue of 25 judgments from the last legal term (October – December 2012) made public today.”

They already have an informative website with, we found, remarkably ready access to both decided and current cases  together with the court sittings.

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The sittings are already live streamed in conjunction with Sky.

Elsewhere whilst applauding this transparency some are looking to have video transcripts of full hearings (as do Brazil apparently) up on YouTube. You can even vote on it here if you are so inclined .

At this stage The Supreme Court are ahem reserving judgement on that one!

“Due to the length of Supreme Court hearings and the additional technical resources needed to make these available online in a similar way, there are no immediate plans to archive entire appeal hearings, though demand for the new service will be closely monitored.”

You can though tweet them on the subject and even engage with their 27,179 followers.

We also rather liked their emblem/logo which they explain as follows:

“The emblem combines four heraldic elements, equally represented in the design, reflecting the jurisdictions within the United Kingdom:

  • England: a symmetrical five-petalled wild rose, with stalk and leaves, an English symbol since the Tudor dynasty
  • Wales: the green leaves of a leek, deriving from the medieval legend that St David ordered his Welsh soldiers to wear leeks on their helmets during a battle against the Saxons
  • Scotland: a purple thistle, associated with the tradition that an early Scottish army was saved when barefooted Viking invaders stepped on prickly thistles in the dark, crying out in pain and waking the defenders
  • Northern Ireland: a light blue five-petalled flax flower, representing the linen-weaving industry which was so valuable that nineteenth century Belfast was known as ‘Linenopolis’”

We’re impressed and will leave you with one of the judgements just to give you a flavour of what’s to come!

Press release The Supreme Court

Credit (for the second element of our headline) – The Supreme Court!