Search for eyetease’s CabWifi

It’s, sort of, Zeitgeist time with Google releasing their preview of the most searched for UK terms during the year.  Their Zeitgeist site pages still glorify in 2011 but we are sure all will be revealed in the not too distant future!

Unsurprisingly we majored on the Olympics although not to the extent of eclipsing Euro 2012 and Synchronised Swimming from the top spots in their respective categories!

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Skyfall is really making a significant impact but Gangnam rules the world although we suspect it’s the video what done it!

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Our home town (Bristol) comes in at number 2 which is a bit of a surprise.  Politician wise none of our three leaders make the top 10 although the perennial Alex Salmon does together with certain other “celebrities” both past and present!

 

 

 

The rather attractively named, we thought, Eyetease (clever logo as well) have just got TFL’s (Transport for London) agreement to roll out their wifi service (CabWifi) for  black cabs. With a market of 24,000 ish cabs they say they are aiming for a 10% share. We think that once it takes off the facility will quite possibly become almost a necessity, or as the Wall Street Journal says “Why has no one done this before?”.

Eyetease’s business is ad driven with an “… “ads-for-access” model, prompting passengers to watch a short 15 second advert before gaining access to 15 minutes of internet access. Drivers, with a separate login are also able to benefit from the service and off-set the high cost of data charges incurred from using taxi apps, which some drivers claim have doubled their phone bills in recent months”.

They also have the ” iTaxitop … the first digital rooftop advertising solution to be presented to the city of London – enabling ads, news and public information to be updated wirelessly and broadcast across double sided digital screens with geographic and time specific accuracy. Following 3 years of development and over a quarter of million investment, Eyetease is determined to champion this new format in London, which it hopes will be trialled in early 2013, pending Transport for London approval”.

Brings a whole new meaning to the Knowledge!

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