Which recently gave Apple the thumbs up on both the 7 and 10 inch tablet batteries fronts.
At 200 nits (candelas per square metre) and replaying videos they clocked the iPad mini at 783 minutes and the iPad with retina display (or iPad 4) at 811 hours. No other tablets, at either of the sizes, clocked over 600 hours.
We, primarily use a Nexus 7 and whilst this comes in at number 3 with 550 minutes in the 7 inch brigade we have no complaints and find its life perfectly adequate. We cannot say the same for our (android) smartphone which seems to spend as much time on the charger as it does in use!
On the smartphone front IDC have just published one of their composite reports on “Smart Connected Devices”. It includes PC’s Tablets and Smartphones. Unsurprisingly they show the market powering ahead increasing by over 27% year on year in the third quarter. Apple lag behind Samsung but we doubt Samsungs growth rates will last for ever!
Having said that the compound growth rates by device forecast by IDC from 2011 though 2016 for Tablets we calculate to be over 30% and smartphones about 23%. Interestingly tablets are still not projected to overtake PC’s by 2016 – We shall see.
On the tablet pricing front Amazon in the US have a today only offer of $50 off the Kindle Fire 8.9″ HD. Just enter FIREHD89 at checkout apparently. Barnes & Noble have cut the price of their Simple Touch e-reader by $20. These are just US discounts as the larger Kindle Fire isn’t available in the UK and nothing on the UK nook website as far as we can see.
NBC has a fairly extensive interview with Tim Cook (in 2 parts) but we didn’t pick up any major revelations but then we wouldn’t really expect to!
The only area where Apple doesn’t seem to be winning out on at present is on their share price which has languished since its late Septembers peak of $705 (about $533 currently).