‘Tis the multichannel Nipper season!

Many of the major retailers both bricks & mortar & online are pushing the multi channel button (or attempting to) this spendfest season.

There’s a rather interesting run through from Target of how they are wooing & wowing their customers at every step.

“Ultimately to engage a brand wherever and whenever you want is really where we’re heading” says Jeff Jones their Chief Marketing Officer.

Their all embracing approach includes:

  1. In store, In circular, In advert QR codes
  2. In store wifi
  3. A Mobile app with 150 capabilities
  4. Digital as well as “hard” gift cards

On the last point we rather liked the, real bit of Americana re loving ones brother about $50 worth this Christmas!

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Over here there have been various rankings of the main retailers adverts following some criticism ranging from sexism (Asda) to dog cruelty (Boots).

Ranking Christmas 2012 adverts 
Vision Mumsnet
Critical(1)
M & S 1 3
Boots 2 7
John Lewis 3 1
Asda 2
Morrisons 4
Aldi 5
Debenhams 6
Waitrose 8
Tesco 9
Matalan 10

(1) Vision Critical’s ranking is, we think, significant in that it reflects the likelihood of converting their audience into shoppers, apparently M & S got  a 20% response.

Further detail including zillions of videos over at Marketing Week

For our part we, having a bit of a soft spot for HMV, are immensely impressed with their Nipper animation ads, so much so that we’ve set up a “Nipper” channel page which we will attempt to regularly update as the season progresses – Enjoy!

Here’s one of their “teasers” or should that be “tasters”!

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Advance warning LeWeb Paris is on from tomorrow through Thursday & we will later today likely post further info & set up our Live stream links.

We don’t yet have any Affiliate marketing arrangement with HMV!

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