Many of the major retailers both bricks & mortar & online are pushing the multi channel button (or attempting to) this spendfest season.
There’s a rather interesting run through from Target of how they are wooing & wowing their customers at every step.
“Ultimately to engage a brand wherever and whenever you want is really where we’re heading” says Jeff Jones their Chief Marketing Officer.
Their all embracing approach includes:
- In store, In circular, In advert QR codes
- In store wifi
- A Mobile app with 150 capabilities
- Digital as well as “hard” gift cards
On the last point we rather liked the, real bit of Americana re loving ones brother about $50 worth this Christmas!
.
Over here there have been various rankings of the main retailers adverts following some criticism ranging from sexism (Asda) to dog cruelty (Boots).
| Ranking Christmas 2012 adverts | ||
| Vision | Mumsnet | |
| Critical(1) | ||
| M & S | 1 | 3 |
| Boots | 2 | 7 |
| John Lewis | 3 | 1 |
| Asda | 2 | |
| Morrisons | 4 | |
| Aldi | 5 | |
| Debenhams | 6 | |
| Waitrose | 8 | |
| Tesco | 9 | |
| Matalan | 10 | |
(1) Vision Critical’s ranking is, we think, significant in that it reflects the likelihood of converting their audience into shoppers, apparently M & S got a 20% response.
Further detail including zillions of videos over at Marketing Week
For our part we, having a bit of a soft spot for HMV, are immensely impressed with their Nipper animation ads, so much so that we’ve set up a “Nipper” channel page which we will attempt to regularly update as the season progresses – Enjoy!
Here’s one of their “teasers” or should that be “tasters”!
.
Advance warning LeWeb Paris is on from tomorrow through Thursday & we will later today likely post further info & set up our Live stream links.
We don’t yet have any Affiliate marketing arrangement with HMV!
