Update 2.45pm GMT
comScore have done it – well nearly- $1.465 billion v’s the hoped for $1.5. We guess it went to a recount!
Interesting to see that in category terms smartphones, are within Consumer Electronics and tablets, Computer Hardware. The former has the second largest year-on-year increase at 24% just behind Digital Content and Subscriptions (28%) with Computer Hardware (22%) in third place.
Further detail in their press release.
More than 50% of us did the deed(s) from work!
Well done everybody!
Updated weekly graph for completeness.
Well sort of! They had a bond issue on Monday, the first time since May 1998 apparently, tapping the low interest rate money to fund “general corporate purchases”.
This is our holding headline pending the somewhat delayed release from comScore of “the official” online Cyber Monday sales figures. Last year they released these on the Tuesday at about 10pm GMT (5pm EST ) we recall. Pending their arrival you could always click on their rather impressive globe to “See what the digital world is doing.”
IBM have released their Cyber Monday Digital Analytics Benchmark Report (Pdf) with its myriad of statistics. Many quote the topline figure of a 30.3% increase over last year. We have gone back to last year and correlated in a very unacceptably simplistic fashion IBM and comScore’s info to predict a sales figure for this year of $1,500,416,800! We shall see.
Mobile devices take centre stage with traffic/sales surging ahead yet again:
- 2010 – 3.9% / 2.3%
- 2011 – 10.8% / 6.6%
- 2012 – 18.4% /12.9%
Apple leads the way “The iPad Factor: The iPad continued to generate more traffic than any other tablet or smartphone, driving more than 7 percent of online shopping. This was followed by iPhone at 6.9 percent and Android 4.5 percent. The iPad also continued to dominate tablet traffic reaching a holiday high of 90.5 percent. Amazon Kindle leapt into second at 2.6 percent followed by the Samsung Galaxy at 2 percent and the Barnes and Noble Nook at 0.6 percent”.
A particularly interesting statistic we thought was the average order value slipping back by nearly 7% – we are sure that lower tablet prices were an influence but likely not of huge significance.
- 2010 – $193.24
- 2011 – $198.26
- 2012 – $185.12
We are sure Apple was ahead of virtually everybody but with their typical holiday reticence let others record and promote them, simply announcing a 27” iMac on 27 November!
You may be in luck if you know the right people to get a “‘geek-chic’ ride to this year’s 2013 International CES (Consumer Electronics Show) in Las Vegas” aboard the “nerdbird” hmmmmmm. Virgin America and Gilt City are the culprits responsible for this Cyber Monday deal and the right person is down $49,000!
NB We shall return on the arrival of comScore’s release! We’re guessing it might be around midday to 1pm GMT