Our favourite analysts at this time of the year (comScore) have just released their US Retail ecommerce figures for Black Friday and they show a whopping 28% increase on last year the biggest since 2006 (at 41%) which was the first year these statistics were recorded.
So we’ve got our old faithful abacus out, together with the trusty corporate crystal ball, and confidently (possibly!) predict that today Cyber Monday 2012 will be a $1.5 billion record breaking spendfest. Following our last years coverage we’ve changed the graph colour for cyber Monday to green which seems to be the generally accepted hue!
comScore say “57.3million Americans visited online retail sites on Black Friday, representing an increase of 18 percent versus year ago. Amazon ranked as the most visited online retail site on Black Friday while also posting the highest year-over-year visitor growth rate among the top five retailers”
The top 5 were:
- Best Buy
On the product front Apparel & Accessories have taken over the top spot from Computer Electronics this year with over 25% of the total dollar spend.
For a comprehensive runover of the Twelve Key Online Spending days of Christmas comScore have an informative blog post.
Over here we see that Deloitte’s reckon that, during the Christmas season, whilst overall retail sales will creep up, in real terms by perhaps 1% online are set to jump by 17%.
Some of their figures, we find, slightly confusing but they say “around £3.2bn of in-store Christmas sales will be influenced by smartphones, with another £330m of sales made directly through the devices. A further £500m in sales will be made through tablets”. So online sales from Tablets are greater than Smartphones. Hmmmmm.
Talking of tablets, if you haven’t got a tablet yet (or aren’t expecting one over the next month or so) then until the end of the day you can order a Kindle Fire here in the UK for just under £100 ie £99. Think the offer ends at midnight tonight so hurry along please! It (very short term) makes it the cheapest mainline UK offering by £60 or by nearly 40%. We’re slightly surprised nook (aka Barnes & Noble) haven’t followed suit but can’t see any device “specials” on their site. Nor Google for their Nexuses!
We sort of borrowed our headline from name.com who are offering 20% off domain prices on this “CyberFunDay”!
Just in case you haven’t noticed we have affiliate marketing arrangements with Amazon!